About Guy
Brand Builder, Marketing Strategist, Content Writer.
I build brand strategies that drive sustainable growth: positioning, identity frameworks, messaging hierarchies, and visual systems that differentiate startups, command markets, and fuel 10-20% revenue increases in <6 months.
A marketing consultant and brand strategist with a 15 year focus on building traction for startups, entrepreneurs, and small businesses. Through my own brand and messaging framework, The BrandMana, I help founders sharpen their positioning, messaging, and go-to-market execution to solve the "brand-gap" between great products and impactful growth.
Rich multi-cultural background:
I fluently speak English, French, and Arabic. Beginner in Greek.
- I've worked across Europe and the Middle East, and have successfully reshaped and launched +10 brands
- Managed Million-$ budgets, and secured Million-$ investments and sponsorships
- Led numerous teams to become success powerhouses
Feel free to reach out or learn more at Guyboo.com
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Greek
Basic
Remote only
Primarily works remotely
Experience
- GuybooBrand & Marketing Consultant - CopywriterCONSULTING AND AUDITSOctober 2021 - Today (4 years and 10 months)Larnaca, Cyprus•Developed proprietary branding and messaging frameworks for startups and entrepreneurs: The BrandMana. Battle-tested systems that cement positioning, accelerate brand building, scale products, and and help founders go from 0 to 1, and 1-100 in strides.•Expert in messaging, brand voice, and creative copywriting. Word-craft, strategic messaging architecture, brand personalities, tone systems, website copy, and campaign content that resonate emotionally, build trust, and turn audiences into advocates.•Guide founders from chaos to clarity: leading workshops and strategic sprints that define brand identity, map market positioning and go-to-market plans, and deliver actionable playbooks that scale with your business.•Scaling and coaching marketing teams to execute with brand consistency and strategic focus, helping startups and SMEs grow from bootsrapped to steamrolling.
- EcomzHead of Merchant ServicesE-COMMERCEAugust 2021 - October 2021 (2 months)Beirut, Lebanon• Restructured a production team of 8 and rebuilt workflows to increase project completion rates by 50% in the first 2 months• Designed an upselling/cross-selling strategy to monetize services and generate an increased MRR in post-sales which resulted in a new and lucrative revenue stream• Functioned as account director for key accounts to lead and train the team on new SOPs for onboarding, account management, problem resolution, and project management
- EcomzHead Of MarketingE-COMMERCEAugust 2020 - July 2021 (11 months)Lebanon• Refined and directed our brand vision and mission company-wide through leading a team of content, video, performance, social, and design professionals• Planned and managed an annual marketing and advertising budget of +200K USD• Led a redesign of the brand identity and content strategy that translated into 40%/month MQL growth• Spearheaded the Ecomz brand and ensured its health, visibility, and ultimately brand retention in the region by redefining our positioning and communication strategy• Prepared Go-To-Market strategies for a new market launch that secured $2M in bridge funding• Successfully introduced an awareness campaign in the GCC that reached +3M online users and generated an MOM increase of 20-30% in website visits• Crafted and launched a CSR partnership with Facebook and Mindshare empowering 100 SMEs to launch their ecommerce businesses through a joint initiative and implementation plan• Constructed a lead funnel marketing strategy to acquire +20% Sales Qualified Leads over 3 months
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Education
- Advertising & Marketing, Mass ComunicationNotre Dame University - Louaize (NDU)2015Advertising & Marketing, Mass Comunication
- Baccalaureate - Economy/SociologyCollege Melkart2008Baccalaureate - Economy/Sociology