Freelancer profile translated to English.
Back to original languageAbout Gustavo
My method: 💼 results-oriented, but creative. I adapt to your buying cycle, your market, your audience.
Objective: make your brand memorable and high-performing.
What can we do together? 👇
🔹 Strategic marketing & brand positioning
. Definition of brand platforms and differentiating storytelling
. Conception of performance-oriented multichannel campaigns (B2B & B2C)
. Customer segmentation, persona creation, optimized conversion funnel
🔹 Digital communication & social media management
. Management of editorial strategies for LinkedIn, Instagram, TikTok, YouTube
. Community management, editorial planning, engagement and KPI reporting
. Community activation & UGC / ambassador strategies
🔹 High-impact content creation
. Creation of visual & video content: reels, carousels, capsules, newsletters
. Creative direction: shooting, branding, visual identity
. Persuasive writing (copywriting, scripts, captions, newsletters, naming)
🔹 Expertise in brand content & inbound marketing
. SEO strategies + netlinking + evergreen content
. Long-form content production (blog, podcast, immersive videos)
. Acquisition funnels: lead magnet, nurturing, CRM (especially BREVO / Hubspot)
🔹 Field experience in retail, food, training & culture
. Launch of food projects (premium fast food)
. Communication for an NGO, cultural projects and music videos
French
Native or bilingual
Portuguese
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Groupe BertrandMarketing Communication ManagerJanuary 2025 - Today (1 year and 5 months)Levallois-Perret, France-E-learning development -360 Communication Strategy -Brand content -Analytics-photography_digest kpis
- LaforcebruteDigital Content ManagerFebruary 2024 - Today (2 years and 4 months)Creation of a portfolio maintained for 4 years, I share all my projects by managing the CRM thanks to Hubspot and G. analytics.
- L'Agence SolidaireRecruiterJanuary 2024 - March 2024 (2 months)Paris, FranceWanting to improve my objection handling and develop my customer relations; stopping people in the street for an association fighting for women's rights, in Paris, seemed like good training. Moving from stopping to prospect conversion.
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Education
- marketing & communicationEFAP2025
Certifications
- Hubspot Academy Content MarketingHubspot2025