Freelancer profile translated to English.
Back to original languageAbout Gustavo
I am a professional with over 9 years of experience in Digital Marketing, strategy, Social Media, Branding, and B2B/B2C Communications. My experience began with offline (TV, Press, events) and then extended to Digital and new technologies.
I have been part of the best advertising agencies worldwide, leading campaigns for brands like Pepsi, Danone Waters, Gatorade, and I have even managed the marketing department as a final client at BMW.
Now I want to share my experience and best practices with you, I hope we can work together on the project you have in hand!.
Spanish
Native or bilingual
English
Native or bilingual
French
Fluent
Can work on-site
Barcelona (up to 10km)
Experience
- CriteoCampaign Marketing ManagerE-COMMERCESeptember 2022 - Today (3 years and 11 months)Barcelona, Spain- Management of paid search, paid social, video, and programmatic display campaigns.- Maximize budget by allocating across platforms and producing content to perform optimally.- Collaboration with the creative department to produce innovative assets following platform best practices.- A/B testing to maximize campaign performance.- Creation, tracking, and optimization of a B2B marketing conversion funnel.- Reporting and providing updates to key stakeholders on campaign progress.
- BMWATL Digital Marketing CoordinatorAUTOMOBILEOctober 2016 - December 2018 (2 years and 3 months)Lima, Peru- Creation, development, and tracking of advertising and marketing campaigns.- Responsible for the production, optimization, and maintenance of an eCommerce and 2 Websites (new and used cars).- Monthly development of the ATL / Digital media plan as well as annual budget control.- KPI measurement across digital channels (Websites and social media).- Coordination and supervision of agencies (PR and Media).- Ensure correct use of visual identity in all advertising material.- Market research, competitor analysis, and report generation with key KPIs. Tracking digital guidelines to improve engagement, awareness, and leads.
- ADN creativaSr. Account ExecutiveINTERNET OF THINGS (IOT)March 2015 - September 2016 (1 year and 7 months)Lima, Peru- Development and coordination of advertising campaigns for assigned clients.- Creation of Social Media and Digital Marketing strategies.- Digital activities such as CMS support, traffic increase, and performance through SEO and SEM actions.
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Education
- MasterEAE Business School2021Marketing Digital y Comercio Electrónico
- LicenseUniversidad de San Martín de Porres2018Ciencias de la Comunicación y Relaciones Públicas