Gulnar Rzayeva

Early-stage startup

• · Go-to-market strategy, customer acquisition

• • Designed customer-journey wireframes mapping awareness-to-sign-up conversion paths, identifying friction points that informed product roadmap and marketing priorities.

• • Conducted competitor benchmarking to define positioning strategy, directly feeding the startup's first revenue generating funnel logic.

• • Collaborated cross-functionally across product, marketing, and growth to align messaging with user-intent signals and commercial goals.

Telecom

• · Enterprise systems, process design, cross-functional delivery

• • Acted as commercial bridge between technical teams and business stakeholders, translating requirements into scalable product configurations across API-based backend integrations and billing system updates — analogous to the requirements-to-solution work in ERP transformation programmes.

• • Redesigned pricing and volume structures across 11 data products through customer-usage analysis, delivering 2% YoY revenue growth by connecting product decisions to bottom-line impact.

• • Designed and coordinated multi-channel customer communication flows across app, web, and POS — building full funnel automation logic across enterprise touchpoints.

• • Led vendor coordination for network infrastructure serving 4,000 attendees at InMerge Summit, managing high stakes stakeholder relationships under tight delivery timelines.

Public sector

• · Digital transformation, PMO, governance

• • Owned project management and business analysis for digital transformation initiatives, modernising legacy processes and reducing manual labour through automation.

• • Took over a stalled regional mobile-app project; led discovery to identify data-readiness and deployment gaps, enabling scope refinement and successful transfer to the internal development agency.

• • Created the agency's first-ever IT risk registry (50+ entries), improving risk visibility and compliance readiness across all technology projects — a governance foundation directly relevant to ERP programme PMO work.

• • Supported B2B registry platform development with third-party vendors by designing 10 mockups and translating business needs into structured requirements.