Freelancer profile translated to English.
Back to original languageAbout Guillaume
đ Who I am
I am a Shopify & Klaviyo expert with several years of e-commerce experience, including 5 years as an e-commerce manager.
Today, I help brands structure, optimize, and grow their online store, with a very operational approach.
đ What I can do for you:
Shopify
- Store creation / redesign (theme, UX, structure)
- Conversion Rate Optimization (CRO)
- Implementation of bundles, upsell, cross-sell
- Theme customization (Liquid, sections, UX)
- Product page optimization (copywriting + structure)
- Checkout & purchase funnel configuration
Klaviyo / CRM
- Complete Klaviyo setup
- Flow creation (welcome, abandoned cart, post-purchase, winbackâŠ)
- Advanced segmentation
- Newsletter strategy (content + performance)
- Open / click / conversion rate optimization
- Tracking & Data
- Tracking setup (Google Ads, Meta, Shopify)
- Conversion audit
- Event implementation (purchase, ATC, checkoutâŠ)
- Dashboard & performance analysis
- ROAS optimization
đ My approach
I work with a simple logic:
- Understand your business and your margins
- Identify the real growth levers
- Implement quickly
- Measure what works
No unnecessary complexity. Every action must have an impact.
đŻ Typical results
- Increased conversion rate
- Improved average order value
- Implementation of a profitable CRM
- Better performance tracking (clear data)
đ€ Why work with me
- Business vision (not just technical)
- Very concrete and quick to execute approach
- Used to working with small teams / solo founders
- ROI focused
English
Fluent
French
Native or bilingual
Can work on-site
Marseille (up to 20km)
Experience
- merveille du mondeE-commerce & Growth Consultant (Freelance)E-COMMERCEOctober 2025 - Today (8 months)Marseille, FranceE-commerce and growth consultant for Merveilles du Monde, with global support on Shopify performance and development of new growth levers.âą Shopify performance optimization (conversion rate, average order value, checkout funnel)âą Structuring and analysis of e-commerce KPIs (LTV, repurchase rate, customer behavior)âą Implementation and optimization of CRM campaigns (email marketing, segmentation, loyalty)âą Improvement of user experience and product pagesâą Strategic recommendations to increase customer retention and valueâą Management of the development of a community platform for collection and exchange (WordPress)âą Definition of user mechanics (posting ads, booking system, exchange validation)âą Implementation of a gamification system (points, badges, user engagement)âą Technical coordination with developers and deliverable trackingPerformance and product-oriented approach, with a business, technical, and user perspective.
- ça bedaveE-commerce & Shopify Consultant (Freelance)E-COMMERCEOctober 2025 - October 2025Marseille, FranceE-commerce support for a lifestyle brand, with a focus on Shopify optimization and structuring performance levers.⹠Shopify store optimization (UX, navigation, checkout funnel)⹠Improvement of product pages (structure, copywriting, benefit highlighting)⹠Implementation of upsell and cross-sell mechanics⹠Optimization of average order value and conversion rate⹠Structuring commercial offers (bundles, promotions, special campaigns)⹠Performance analysis (conversion, user behavior)⹠Recommendations to improve profitability and offer clarity⹠Quick ROI-oriented adjustmentsPragmatic approach, with concrete optimizations aimed at generating results quickly.
- Lansinoh Laboratories France SASE-commerce & Shopify CRM Consultant (Freelance)RETAIL (SMALL BUSINESS)September 2024 - Today (1 year and 9 months)Lyon, FranceFreelance e-commerce consultant for Lansinoh, with a focus on optimizing Shopify performance and CRM.âą Shopify store optimization (UX, checkout funnel, product pages)âą Improvement of conversion rate and user experienceâą CRM structuring and optimization (email marketing, segmentation, campaigns)âą E-commerce performance analysis (conversion, average order value, customer behavior)âą Implementation of business optimizations (offers, bundles, promotional mechanics)âą Strategic recommendations to improve overall profitabilityPerformance-oriented interventions, with a pragmatic approach based on data and results.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Digital MarketingSUPDEWEB2018
- Bachelor's degree in E-commerce & Digital MarketingIUT Toulon2016