Freelancer profile translated to English.

Description

I am a digital growth specialist with over 7 years of experience helping CEOs and founding teams scale B2B companies, particularly in SaaS, PropTech, and digital product environments. Throughout my career, both as an in-house lead and in freelance projects, I have driven strategies that have generated over €500,000 ARR in digital acquisition, with CPLs and CPAs below €0.11, and sustained revenue growth exceeding 20% year-on-year.

I design marketing strategies/campaigns with a direct impact on EBITDA, managing cross-functional teams and activating key levers such as SEO, SEM, funnel optimization, and international expansion.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

ICOR Group (LT) PortalPRO AI
Marketing Director Spain & Portugal
REAL ESTATE
April 2023 - Today (3 years and 2 months)
Barcelona, Spain
• Designed and led B2B SaaS marketing strategy, ensuring product-market fit with AI-powered workflows.
• Achieved 50%+ digital conversion on qualified leads, fueling a weekly inbound pipeline.
• Closed partnerships with major industry players, increasing revenue +20%.
• Scaled a new SaaS product in Iberia with full GTM and onboarding strategy. Awarded.
Microsoft Power BI Agile Method Artificial Intelligence Meta Ads SEO
Publiverd Group (SP) Dextail
Digital Marketing Manager
TRAVEL AND TOURISM
October 2021 - April 2023 (1 year and 6 months)
Barcelona, Spain
• Delivered €500K+/year in digital acquisition revenue via multi-channel campaigns.
• Directed SEO, paid media, and funnel optimization, achieving CPL down to €0.11 .
• Built and managed in-house team (dev + marketing), reducing agency dependency.
• Oversaw marketplace growth and custom web apps for clients (React-based solutions).
Meta Ads SEO React.js Communication Strategy Google Analytics
OpenPrint S.L. (SP) OpenPrint
Marketing & Ecommerce Manager
E-COMMERCE
May 2019 - September 2021 (2 years and 4 months)
Barcelona, Spain
• Led the ecommerce and performance strategy for a print-on-demand B2B platform.
• Improved CRO and acquisition performance, driving +40% YoY growth.
• Optimized product-market visibility through campaigns across SEO and paid channels.
SEO E-commerce Shopify Strategic Consulting Branding