Freelancer profile translated to English.
Back to original languageAbout Guillermo
Project Manager | Product Owner | Growth Marketing Expert
Professional with over 23 years of experience in project management, product development, and growth marketing, applying agile methodologies such as Scrum and Kanban in various sectors like logistics, banking, retail, and digital marketing. A background in Business Administration and an MBA allow me to lead digital transformation and process optimization projects with a global and strategic focus.
- Project Management: Specialized in planning, resource management, budgeting, and risk management, ensuring timely project delivery, with a focus on continuous improvement.
- Product Ownership: Backlog definition and management, product roadmap creation, and alignment of development and business teams to ensure optimal product-market fit. Strong ability to lead teams under agile methodologies and prioritize tasks to maximize value.
- Growth Marketing: Extensive experience in creating and implementing user acquisition strategies, customer lifecycle optimization (CLTV), and conversion funnel improvement (CRO), combining data analysis and creativity to accelerate the growth of digital products and services.
Core Skills:
- Agile Project Management (Scrum, Kanban)
- Stakeholder Management and Team Leadership
- Strategic Vision and Planning, and resource optimization
- Digital Marketing, SEO, SEM, and performance marketing
- Marketing automation and lead generation
- Data analysis and KPI-driven decision making
- Innovation and digital transformation
With experience in multinational companies, startups, and SMEs, I bring a comprehensive vision that combines strategy and execution. If you are looking for a project leader who drives efficiency, innovates in products, and boosts your business growth, I am ready to contribute my experience and knowledge.
Spanish
Native or bilingual
English
Fluent
Portuguese
Fluent
Remote only
Primarily works remotely
Experience
- GLOBALY DIGITAL EMOTIONDigital Strategy and Business ConsultantE-COMMERCEApril 2017 - Today (9 years and 4 months)Madrid, SpainGlobaly Digital is a technology consultancy for Product and digital strategy.We help companies, Startups, and entrepreneurs advance their projects in the following areas:Product Development. Web Platforms and Apps.Digital Marketing and Growth Hacking Business Strategy.We have a team of digital transformation analysts, UX-UI, Architect developers, BackEnd, and Front End.
- GOVEOCo-founder - Project ManagerRETAIL (SMALL BUSINESS)January 2019 - Today (7 years and 7 months)Madrid, SpainRetail Sector Geo-Video-Marketplace. Idea definition. Business Plan. Technology Project Management, Digital Marketing, Commercial Strategic Management.
- GifmifyCo-founder - Project ManagerE-COMMERCENovember 2017 - May 2019 (1 year and 6 months)Madrid, SpainProduct idea. Web and App Platform Design. Digital Marketing, Ads, Growth Marketing.
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Education
- Executive Program, Marketing Móvil y Negocios DigitalesISDI.Madrid2015Contenidos del curso: Estrategia de Marketing Digital Ecosistema mobile Modelo de negocio mobile Big data y generación de contenidos Móviles Mobile User Experience A/B Testing Responsive design Vs web mobile Desarrollo Responsive SEO mobile SOLOMO Mobile Advertising Mobile Commerce Mobile Marketing Google AdWords Enhacend Campaigns Optimización y seguimiento de campañas multidispositivo Mobile Payments Mobile Analytics Mobile TECH Introducción a la programación orientada a objetos Desarrollo en iOS Desarrollo en Android Otros sistemas y lenguajes de programación mobile Desarrollo de Apps para Negocios y App Marketing Apps store optimización Mobile Start ups Gestión de Proyectos de innovación móvil Plan de Marketing Online Desarrollo iOS básico
- MBA.- Especialidad en Empresas Tecnológicas y de InternetIEB. Madrid2002
Certifications
- Growth HackingGrowth Hacking Course2021