Freelancer profile translated to English.
Back to original languageAbout Guillermo
Product Design Strategist, specializing in highly complex environments and E-Learning
Digital Product Strategistspecializing in highly complex environments and the Public Sector. Withover 25 years of experience,I act as anInterim Product Design Leadfor corporations requiring technical security, operational rigor, and a business vision that guarantees measurable results in large-scale digital products.
Strategic Leadership and Management (Interim Management):Since 1996, I have led the transformation of complex digital ecosystems. My experience includes 7 years asHead of UX/UI at Indraand 9 years leading teams at Boream, managing high-level stakeholders.
Enterprise Experience and Business Impact:Strategic collaboration with companies likeInditex,participating in the scaling of their global design system (Sewing DS) and optimizing critical logistics applications such as Pipe and API Portal. My focus prioritizes operational efficiency, reducing technical design debt, and generating real ROI for the organization.
GovTech and Accessibility Specialization:A benchmark in design for Public Administration, with key projects for theMadrid City Council, the Community of Madrid, and various Ministries.I am an expert in accessibility regulatory compliance (WCAG 2.2) and in the application of the European Accessibility Act effective in 2026.
Leadership in EdTech and Global Learning Ecosystems
During an8-year career, I have led the design strategyand product direction of over 30 e-learning solutions forIE University.This volume of critical projects consolidates my ability to lead the complete lifecycle of digital products in high-demand environments, uniting visual excellence with large-scale strategic business objectives.
Spanish
Native or bilingual
English
Conversational
Can work on-site
Sevilla (up to 50km)
Experience
- BoreamLead UX/UIJanuary 2016 - Today (10 years and 5 months)Madrid Area, SpainStrategic leadership focused on creating complex digital ecosystems and managing large-scale products. During my 9 years in this position, my main activities have included:EdTech Specialization (IE University):For 8 years, I led the design strategy and product direction for over 30 e-learning solutions for IE University, managing critical information architectures and ensuring the scalability of digital learning.Strategic user experience direction on critical projects for clients such as INDRA, Madrid City Council and Community, or the Inter-American Development Bank.
- InditexExpert Collaborator for Inditex's Product Design TeamE-COMMERCEJanuary 2017 - June 2017 (5 months)Sevilla Area, SpainDuring 2022, I joined Inditex's Product Design team for six months as anexpert collaborator.In this high-intensity period, I successfully integrated intomore than a dozen strategic projects,providing agility, autonomy, and a senior perspective to meet their global technological needs.My time at the company can be summarized by the following key milestones:Mastery of Sewing DS:I rigorously assimilated and implemented Inditex's corporate design system, ensuring visual and technical consistency in all developed flows and components.Interface Lead for API Portal:I led the visual definition of this central piece in the company's API-First strategy. I was responsible for redesigning the look & feel, creating its brand identity, and launching new critical functionalities such as the Personal Area and API technical sheets.Comprehensive Redesign of Pipe:I transformed this computational resource monitoring application, turning a complex and inconsistent technical tool into an intuitive and efficient interface aligned with brand standards.Agile Methodology at Scale:I worked integrated into Sprint cycles, participating in effort estimation, calendar definition, and Design Thinking processes with highly experienced Product Owners and development teams.Adaptability and Seniority:My ability to absorb complex methodologies and deliver high-fidelity prototypes in record time allowed for the elimination of onboarding times and the generation of immediate value in the world's most sophisticated logistics and e-commerce environment.
- AxesorOnline Channel & Marketing ManagerFebruary 2010 - December 2010 (10 months)Granada, SpainAs Director of the Online Channel in Axesor's Marketing department (2010-2011), I assumed a key strategic responsibility in leading the company's digital presence. My work focused on aligning the online channel strategy with the business objectives of a leading company in business intelligence and risk management.During this period, my main responsibilities included:Digital Strategic Direction:I led the definition and execution of the digital strategy, ensuring the coherence of all online touchpoints with Axesor's corporate vision.B2B Product Management:I managed the online channel oriented towards a highly demanding Enterprise and banking segment, where data reliability and technical rigor are critical.Conversion and ROI Optimization:I oversaw the integration of user experience with marketing KPIs, transforming the channel into an efficient tool for business acquisition and achievement of commercial goals.Executive Interface:I collaborated closely with executive levels to translate complex business needs into operational digital solutions, consolidating my profile in managing highly complex channels.
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Education
- DegreeCENP1999