Freelancer profile translated to English.
Back to original languageAbout Guille
I accompany creative, social, or emerging teams to structure their vision, professionalize their proposal, and scale with focus, purpose, and sustainability.
I work as an external Chief Strategy Officer (CSO), helping to turn good ideas into real growth models.
Does your project have vision but you struggle to make decisions? Does the day-to-day drag you down, and you don't know how to grow without dying of success?
My specialties:
- Strategic Roadmaps
- OKRs and shared priorities
- Team culture and shared vision
- Sustainable business models
- Service Design
- Customer Experience & User Experience
- 7 years of experience in entrepreneurship
- Team Management
Spanish
Native or bilingual
English
Native or bilingual
Catalan
Fluent
French
Fluent
Italian
Fluent
Can work on-site
Bilbao (up to 50km)
Experience
- buzzinnCo-Founder & Product ManagerJanuary 2019 - January 2023 (4 years)Barcelona, Spain• Built and led a disruptive consulting firm specializing in UX research and service design for Gen Z.• Developed a proprietary gamified research methodology, delivering high-quality insights for top clients.• Directed UX research for BBVA and CaixaBank, influencing product redesign and driving +400K new users.• Facilitated +20 innovation workshops and hackathons, engaging over 800 participants.• Secured consulting deals worth €50K+, elevating Buzzinn as a reference in Gen Z insights.
- Finques FeliuCustomer Experience CoachApril 2022 - December 2022 (8 months)Barcelona, Spain• Designed and launched a CX strategy to enhance service operations and customer satisfaction.• Led usability audits and formulated strategic recommendations to optimize service touchpoints.• Trained internal teams in service design methodologies, improving overall engagement and retention.
- SpotahomeB2B & B2C Account ManagerJanuary 2021 - January 2022 (1 year)Madrid, Spain• Managed a portfolio of 4,000+ rental units across Spain, elevating customer experience and conversion rates.• Developed and implemented engagement strategies that boosted landlord-tenant interactions.• Strengthened client partnerships by integrating real-time user feedback into service improvements.
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Education
- Master of DesignIED KUNSTHAL2025Master in Service Design
- BA in Leadership, Entrepreneurship, and Innovation (LEINN)Mondragon Unibertsitatea2023BA in Leadership, Entrepreneurship, and Innovation (LEINN)