GVFreelancer profile translated to English.
Back to original languageAbout Guillaume
🚀 Traffic Manager Paid Media specialized in social ads (Meta, TikTok, Pinterest, Snap), I design and manage your campaigns with one goal:generate concrete results.
💡 Thanks to my experience at Auchan, I master audience activation via CDP, testing (A/B, BLS, Sales Lift, Search Lift) and continuous optimization based on business KPIs.
👉 Whether you are looking to recruit, sell, or boost your brand awareness, I implement a personalized strategy and precise optimizations to maximize the impact of your campaigns.
Do you have a project? Let's discuss it!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Auchan RetailWork-Study Traffic ManagerAGRICULTUREAugust 2023 - July 2025 (1 year and 11 months)Villeneuve-d'Ascq, FranceMy main mission:maximize the performance of media activations on Meta, TikTok, Pinterest, Snapchat, and programmatic.🎯Concrete actions:Campaign optimization according to precise KPIs (reach, frequency, CPA…)Impact analysis through increment tests (BLS, Sales Lift, Search Lift)Audience targeting and enrichment via CDP (segmentation, activation, lookalike)Coordination with agencies for campaign setup, monitoring, and performance.📈Result:More performant, better-targeted campaigns, and concrete improvement in brand perception, in-store traffic, and recruitment of new audiences (families, young people, etc.).
- FreelanceFreelancerJune 2023 - August 2023 (2 months)Lille, FranceI carried out some freelance missions, including designing simple and effective websites, as well as managing advertising campaigns on various social networks (Meta, TikTok, etc.), according to client needs.
- Auchan RetailCommunication & Customer Relations OfficerAGRICULTUREJune 2022 - August 2022 (2 months)Lille, FranceDuring my internship at Auchan, I worked on customer relations, internal communication, and commercial animation in-store.✅What I did concretely:Actions to improve customer satisfaction (increase in NPS)Creation and dissemination of internal communication contentImplementation of promotions to boost loyalty card sign-ups📈Results:better customer experience, smoother internal communication, and an increase in the number of loyalty cards generated in-store.
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Education
- Master Grande École – Specialization Digital Marketing & E-commerceIESEG School of Management2025Formation en alternance orientée stratégie digitale, acquisition et e‑commerce. J’y ai développé des compétences concrètes en gestion de campagnes publicitaires (Meta, TikTok, programmatique…), CRM, web analytics, e-merchandising, ainsi qu’en pilotage de projets omnicanaux et en optimisation des performances marketing. Ce cursus allie marketing, tech et data pour concevoir des stratégies digitales efficaces et mesurables.
- Bachelor's Degree in Law-Economics-Management, Communication trackISTC Lille School of Communication ManagersLicence Droit-Éco-Gestion parcours Communication