Freelancer profile translated to English.
Back to original languageAbout Guillaume
Hello to you! Novice or certified inbound marketing expert, you are certainly looking for a little help here. If I can help...
Little or no knowledge of SEO in your team?
A half-day training session may be enough to get you started! My experience in this area will allow you to learn the ABCs of SEO. This training, individual or collective, will be tailored to your site's issues.
🎯 Immediate results guaranteed!
Already advanced on your SEO project but you curse the Google algorithms that are reluctant to improve your ranking?
I offer you first of all different forms of audits, essential to know the strengths and weaknesses of your website:
- Technical audit of your site (site structure, title and image settings, loading speeds, adaptability on smartphone and tablet, URLs, redirects and error pages...)
- Semantic audit (identification of keywords with high potential, study of your competitors' lexical fields...)
- Popularity audit (Domain Authority, identification of existing links, competitor popularity...)
Then come various turnkey solutions, which I can carry out from A to Z:
- SEO optimization and content diversification
- SEO content writing
- UX advice
- Landing Page optimization
- Google Analytics and Console: getting started with your site's analytical tracking, identifying KPIs and levers for action
- SEA: acculturation to AdWords
- Inbound links (backlinks): defining the strategy, identifying new opportunities, optimizing existing links...
✅ You will work with me without surprises, for a meticulous and effective result!
Do not hesitate to contact me for any information request.
Guillaume
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris 1er Arrondissement (up to 50km), Paris (up to 10km)
Experience
- pimpant
On Malt
SEO ConsultantMarch 2020 - April 2020Paris, FranceMy mission was to launch the SEO roadmap for the Pimpant brand. I identified nearly 150 keywords with high potential before reworking the content of each main page of the site, as well as certain products (for example). I also configured tags, meta data, structures (Hn), external links, and other technical aspects. I also worked on the backlink strategy and trained my clients on all these topics through in-depth training. - BioxegyAnalyst - SEO Project ManagerBIOTECHApril 2019 - September 2019 (6 months)Paris, FranceBioxegy is an agency of expertise and innovation in biomimicry, a pioneer in France. It supports mid-sized and large companies in innovating sustainably by drawing inspiration from nature. My mission was to support its growth through operational support to my management and the management of our inbound marketing strategy, primarily SEO:- Technical audit of the site and improvement (reduction of loading times, optimization of site structure, improvement of user experience on laptop/tablet/smartphone)- Competitive keyword research, content writing and publication- Development of our netlinking strategy (review of relevant sites for one or more backlinks, contact, management and follow-up of relationships, strategic calibration)- Monitoring of the strategy and results on Google Analytics and Search Console for a monthly review of essential KPIs to monitor- Creation of visuals, launch of surveys and management of mailing tools- Coordination of the communication strategy on our various web channels (website / social networks / emails)
- Other WaysDirectorPRESS AND MEDIAMarch 2018 - September 2018 (6 months)Bogota, ColombiaCreation of a media dedicated to sharing ecological and inspiring initiatives from Latin America. Carried out over time in Colombia, Ecuador, Peru, and Bolivia. Main tasks:- Creation of the graphic charter and brand image- Website creation- Writing travel articles (blog type)- Content creation (video interviews, photo series, articles) on projects and personalities encountered- Promotion of local crafts (creation and sharing of dedicated content)- Management of social media pages (Facebook and Instagram)- Video editing and YouTube channel management- Management of the crowdfunding campaign and the budget by expense category (equipment, transport, accommodation)
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Education
- Master in Management - Specialization "International Business and Geostrategy"Kedge Business School2019Programme grandes écoles (post-classes préparatoires) comprenant un tronc commun de cours requis (finance, droit, marketing, développement durable...) et des cours spécifiques à mon parcours, en anglais (négociation internationale, Financial globalization and geopolitics, International Relations of the Environement..). Césure réalisée pour partie en Amérique latine.