Freelancer profile translated to English.
Back to original languageAbout Guillaume
Hello everyone.
I offer to guide you step-by-step in the development and implementation of your SEO strategy. Let's take the time to audit your online presence, clarify your positioning versus your competition, and allow me to propose a tailor-made action plan, with immediate results guaranteed!
First, I offer various forms of audits, essential for understanding your website's strengths and weaknesses:
- Technical audit of your site (structure, title and image settings, loading speed, mobile/tablet adaptability, URLs, redirects, and error pages...)
- Semantic audit (identification of keywords with high potential, study of competitors' lexical fields...)
- Popularity audit (Domain Authority, identification of existing links, competitor popularity...)
Then come various turnkey solutions that I can carry out from start to finish:
- SEO optimization and content diversification
- SEO content writing
- UX consulting
- Landing page optimization
- Google Analytics and Console: mastering KPIs and tracking your objectives
- Backlink strategy (link building)
- SEO training for your marketing team - focused on your specific needs
✅ You will work with me with no surprises, for a meticulous and effective result!
Do not hesitate to contact me for any information requests.
Guillaume
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Marseille (up to 20km), Paris (up to 20km), Rennes (up to 20km), Lyon (up to 20km), Annecy (up to 20km)
Experience
- pimpant
On Malt
SEO ConsultantMarch 2020 - April 2020Paris, FranceMy mission was to launch the SEO roadmap for the Pimpant brand. I identified nearly 150 keywords with high potential before reworking the content of each main page of the site, as well as certain products (for example). I also configured tags, meta descriptions, structures (Hn), external links, and other technical aspects. I also worked on the backlink strategy and assisted my clients on all these subjects through in-depth training. - BioxegyAnalyst - SEO Project ManagerBIOTECHApril 2019 - September 2019 (6 months)Paris, FranceBioxegy is an agency of expertise and innovation in biomimicry, a pioneer in France. It supports mid-sized and large companies in innovating sustainably by drawing inspiration from nature. My mission was to support its growth through operational support to my management and the management of our inbound marketing strategy, primarily SEO:- Technical audit of the site and improvement (reduction of loading times, optimization of the structure, improvement of user experience on laptop/tablet/smartphone)- Competitive keyword research, content writing, and publication- Development of our link building strategy (review of relevant sites for one or more backlinks, contact, management and follow-up of relationships, strategic calibration)- Monitoring of the strategy and results on Google Analytics and Search Console for a monthly review of essential KPIs to monitor- Creation of visuals, launch of surveys, and management of mailing tools- Coordination of the communication strategy across our various web channels (website/social media/emails)
- Other WaysDirectorPRESS AND MEDIAMarch 2018 - September 2018 (6 months)Bogota, ColombiaCreation of a media dedicated to sharing ecological and inspiring initiatives from Latin America. Carried out over time in Colombia, Ecuador, Peru, and Bolivia. Main tasks:- Creation of the graphic charter and brand image- Website creation- Writing travel articles (blog type)- Content creation (video interviews, photo series, articles) on projects and personalities encountered- Promotion of local crafts (creation and sharing of dedicated content)- Management of social media pages (Facebook and Instagram)- Video editing and YouTube channel management- Management of the crowdfunding campaign and the budget by expense category (equipment, transport, accommodation)
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Education
- Master in Management - Specialization "International Business and Geostrategy"Kedge Business School2019Programme grandes écoles (post-classes préparatoires) comprenant un tronc commun de cours requis (finance, droit, marketing, développement durable...) et des cours spécifiques à mon parcours, en anglais (négociation internationale, Financial globalization and geopolitics, International Relations of the Environement..). Césure réalisée pour partie en Amérique latine.