Freelancer profile translated to English.
Back to original languageAbout Guillaume
Independent CRM consultant for 4 years, I help my clients (B2B or B2C) to get the most out of their customer data.
Specializing in campaign management, I undertake one-off or long-term assignments, as support for your CRM teams or in complete autonomy.
Specifically, I can assist you with:
- Designing and routing high-performing one-shot campaigns (email, push, SMS, In-App, On-site Banner)
- Redesigning and optimizing your automation workflows (welcome, replenishment, reactivation, etc.)
- Monitoring and analyzing CRM KPIs with recommendations and A/B testing
- Segmenting your customer database
- Creating targeted CRM content designed to convert
- Improving opt-in rates and deliverability
- Setting up acquisition and opt-in collection campaigns
- Developing your loyalty program
If you are looking for an operational, strategic, results-oriented profile ready to deliver quickly, do not hesitate to contact me!
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- LBC France
On Malt
CRM Project Manager ProE-COMMERCEOctober 2025 - July 2026 (9 months)Paris, FranceAccelerating the CRM channel in the B2B real estate market:- Gathering needs from various stakeholders- Scoping plan and objective definition- Developing new campaigns- Analyzing and reporting on actions takenPro Theme Update:- Updating all Pro deliveries to the new LBC graphic charter- Simplifying and updating targeting in ACC- Testing and implementation - L’Oréal France - Division Luxe - E-commerceCRM Activations LLFFASHION AND COSMETICSSeptember 2024 - August 2025 (11 months)Levallois-Perret, France- Creating email, SMS, and push campaigns for Lancôme France's Online and Offline customers- Developing a new Churn Prevention workflow- Optimizing and redesigning certain automated emails (Birthday, Abandoned Cart, Replenishment)- Implementing recruitment campaigns (contests, events, etc.)- Monitoring KPIs and optimizing targeting
- LA GRANDE RECREDartagnan Newsletter CreationENTERTAINMENT AND LEISUREOctober 2025 - October 2025Delivering email campaigns via the Dartagnan tool and creating visuals adapted to the graphic charter in Photoshop.
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Education
- Master 2ESSCA2021Master en Digital Marketing et Big Data