Freelancer profile translated to English.

Description

I automate your processes (n8n/make) with AI: email sorting, CRM, back-office, follow-ups, reporting.

I also connect tracking & attribution (GA4/GTM, UTM, Pixel/CAPI) to transform traffic → leads → sales.

I am a CMO/CMDO (14 years) and CRM & automation consultant: I help marketing & sales teams structure their CRM, industrialize the lifecycle, and accelerate growth (B2B/B2C) through simple, measurable, and maintainable processes.

References & impact: at Octika, I led an omnichannel strategy and digital transformation (multilingual e-commerce, CRM integrations, marketing automation) with +50% revenue and +99% traffic.

For the past 2 years, I've also had a strong "product builder" role: I design and deliver digital products end-to-end, from short projects (audit + prototype + quick wins) to more ambitious and complex systems (e.g., modular platform like NutraVector), with an AI-first approach (agents, automations, pipelines, integrations).

What I do most often

• growth marketing: SEO, CRO, acquisition, content, landing pages, nurturing

• CRM & lifecycle: segmentation, scoring, pipelines, governance rules, marketing automation

• tracking & measurement: GA4, GTM, UTM, conversions, pixel/CAPI if needed, KPI dashboards

• product building: scoping, specs, user stories, prototyping, iterations, delivery

• applied AI: AI-boosted automations, advanced agents and workflows, API integrations

Stack & tools

automation: n8n, make, zapier (workflows, retries, logs, alerts)
data & ops: notion, airtable, google sheets, drive
CRM & lifecycle: hubspot (or equivalent CRM), activecampaign, zendesk (pipeline, scoring, nurturing)
tracking & analytics: GA4, GTM, UTM, conversions, dashboards (looker studio)
integrations: webhooks, rest API, oauth2, field mapping, json
applied AI: chatgpt / openai, prompts, agents, AI-assisted automations (classification, summarization, extraction)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

NUTRAVECTOR
Founder / Product Builder
HEALTH AND WELLNESS
January 2024 - Today (2 years and 7 months)
NutraVector is an AI-first B2B SaaS platform project for the nutraceutical industry (brands, contract manufacturers, suppliers). Objective: digitize and accelerate the complete cycle from sourcing to compliance, formulation, industrialization, and market launch, with a "workflow" approach and strong GDPR requirements.

Role: founder / product builder

Discovery & scoping: market research, problem statements, segmentation (brand / contract manufacturer / supplier personas), journey mapping, KPI definition, and MVP scope.
Product design: modular functional architecture, prioritization (impact/effort), backlog, user stories, specifications, acceptance criteria, go-to-market strategy, and pricing hypotheses.
No-code / low-code build: rapid prototyping, user testing, iterations, integrations, automations (workflows, notifications, scoring, dashboards).
Applied AI: design of specialized assistants per module (co-pilots), data extraction & structuring (technical documents, ingredient sheets), classification, scoring, deliverable generation, logging (audit trail), and safeguards.
Data & compliance: entity modeling, document quality/traceability, multi-country requirements, consent management, access security (multi-tenant, roles, validations).

Project Complexity (what is actually built)

multi-stakeholder product with different business logic (brand vs. contract manufacturer vs. supplier) and collaborative workflows,
structured data layer + documents + automations + AI, with a need for reliability and traceability,
"premium" experience: guided onboarding, dashboards, standardized processes, reduced time-to-market.
Typical Deliverables
MVP roadmap, functional specifications, prototypes, journeys, automated workflows, data schemas, product documentation, and execution plan.
Product Management Roadmapping User Stories and Technical Specifications AI Automation Product Architecture
Laboratoire BioCeutics
FOUNDER
HEALTH AND WELLNESS
January 2022 - Today (4 years and 7 months)
BioCeutics is a nutraceutical brand/lab that I created and developed from scratch, with a strong "growth" and performance-oriented approach (acquisition, conversion, loyalty). The project covers the entire chain: product positioning, branding, go-to-market, Amazon sales, and AI-assisted marketing automation.

Role: founder (strategy + operational execution)

Brand & product marketing: nutrition-health positioning, value proposition, visual identity, packaging, brand content, key messages, and differentiation.

E-commerce / Amazon: product listing optimization (Amazon SEO, title/bullets/A+ structure), conversion strategy (proofs, benefits, FAQ), performance monitoring, and iterations.

Paid acquisition: Amazon sponsored campaigns (structure, targeting, optimization, cost control), "test and learn" logic, and quick wins prioritization.

AI applied to marketing: deployment of an AI stack to accelerate production and quality (ideation, copywriting, visuals, creative variations, A/B tests, template standardization).

Data & optimization: KPI tracking (traffic, conversion, ROAS/ACoS, reviews), continuous improvement based on data, repurchase rate optimization, and customer satisfaction.

Results (key achievements)

+4,000 units sold on Amazon in 12 months

customer satisfaction 4.7/5 and repurchase rate 35%

objective achieved: > €60,000 in annual revenue from the first year without significant external media budget

Project Complexity
Creation of a brand from scratch + implementation of a complete growth system: content and assets, Amazon SEO, advertising, conversion, continuous optimization, and industrialization of marketing production via AI (processes, templates, automations).
SEO Artificial Intelligence AI Automation ChatGPT External API Integration
OCTIKA
Chief Marketing & Digital Officer (CMDO)
HEALTH AND WELLNESS
January 2019 - Today (7 years and 7 months)
Montpellier, France
Creation and management of the Marketing & Digital department at Octika (B2B/B2C), with a strong international and e-commerce dimension. Mission: accelerate growth, industrialize acquisition, and structure a data-driven organization (CRM, automation, reporting).

Scope & responsibilities (CMDO)

Omnichannel strategy: e-commerce overhaul (catalog ~4,000 references), customer journey, conversion rate optimization (CRO), merchandising, SEO, and content, paid campaigns, and commercial animation plan.
Internationalization: multilingual deployment (5 languages), content adaptation, country-specific performance monitoring, coordination of logistics and offering.
Acquisition & performance: SEO/SEA, tracking, attribution, KPI dashboards, continuous improvement based on data (tests, journey optimization, impact/effort prioritization).
CRM & lifecycle: segmentation, automated scenarios, nurturing, follow-ups, customer service, improvement of email open and conversion rates.
Digital transformation / stack: ERP / WMS / CRM and business tool integrations, process structuring (data, catalog, orders, support), governance, and processes.
Brand & communication: visual identity overhaul, Sales/Marketing alignment, management of international events (SILMO, MIDO), brand consistency, and activation.

Results (measured impact)

+50% sales, +99% traffic
+30% email open rate
continuous conversion improvement through journey and data optimization

Project Complexity

Transformation of a multi-channel and multi-tool ecosystem: large-scale e-commerce, international, technical integrations (ERP/WMS/CRM), process standardization, and data maturity increase (tracking, reporting, automation).

AI & Innovation

Implementation of an AI marketing approach to accelerate production (copywriting, visuals, reporting), enhance segmentation/scoring, and improve content quality and campaign performance.