Freelancer profile translated to English.

Description

A digital marketing professional specializing in SEO and SEA, I leverage my skills to enhance your online visibility and digital performance.

Through various collaborations, I have developed expertise with a clear objective: to generate measurable and sustainable growth.

I analyze, optimize, and recommend strategic areas for improvement to maximize your return on investment.

I. SEO

In-depth keyword analysis
Technical and semantic SEO audit
Content optimization
Link-building strategy & backlink management
Competitive analysis
Implementation and management of tracking via GTM

The various SEO levers are activated coherently to durably strengthen your visibility and organic growth.

Tools used:

Semrush, Screaming Frog, Google Search Console, Google Analytics.

II. SEA

Creation and management of Google Ads campaigns
Management of Meta Ads campaigns (Facebook & Instagram)
Continuous performance optimization
Data analysis & detailed reporting
A/B testing & Quality Score improvement

Objective: achieve the best ROI through strategic management

III. GEO

Optimization of content for AI-powered search engines (ChatGPT, Gemini, Perplexity, etc.)
Structuring & Creation of content to encourage understanding and citation by artificial intelligences
Monitoring of generative search engine developments and continuous strategy adaptation

IV. My Approach

In-depth audit & consultation to understand your objectives, your market, and your specific challenges

Development of personalized, results-oriented strategies

Performance monitoring and continuous optimization

Transparent communication and clear reporting throughout the collaboration

Daily strategic monitoring of SEO & Ads developments

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Sch conseils
SEO/SEA Consultant
CONSULTING AND AUDITS
November 2020 - Today (5 years and 9 months)
Toulon, France
SEO Approach:
Advice on website development/creation.

- Site analysis (page indexing, on-page and on-site optimization...)
- Page content analysis
- Relevant keyword analysis (list, selection)
- Website positioning analysis (keywords on the first page)
- Link-building analysis (number and quality of links, referring sites, anchors...)
- Competitor analysis (keywords, positioning, and link-building)

My goal is to help companies improve their ranking in Google's organic search results.

SEA Approach:

Development of effective advertising strategies to meet company objectives in terms of lead generation, sales increase, and brand awareness.

Keyword research to find relevant terms for advertising campaigns and assess their traffic potential.

Creation and optimization of attractive and applicable ads for targeted search terms.

Monitoring of advertising campaign performance using data analysis tools and making real-time adjustments to maximize return on investment.

AdWords campaign creation / Daily management / Budget estimation / Retargeting
SEA Google Ads Technical SEO Audit Google Ads Campaign Search Engine Optimization (SEO) WordPress SEO
Murhumide.fr
SEO / SEA Consultant – Multi-site Network Support
June 2020 - December 2025 (5 years and 6 months)
Strategic and operational support for a network of establishments in managing their digital acquisition, with an annual budget of approximately €1M.

Main Missions:

Definition and deployment of national SEO & SEA strategy
Management of Google Ads campaigns (Search, Display, Performance Max) with significant budget management
Organic referencing optimization (technical audit, content strategy, link building)
Performance monitoring and reporting (ROI, CPA, conversion rates)
Coordination with internal teams (marketing, product, IT) and external providers
Implementation of A/B tests and continuous improvement of acquisition funnels

Results:

Significant increase in organic traffic and conversions
Reduction in acquisition cost through SEA campaign optimization
Structuring of acquisition processes across the network

Environment:Google Ads, Google Analytics, Search Console, SEMrush, tracking & reporting tools