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Guillaume SarretGS

Guillaume Sarret

UX Designer

€600/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

With solid experience as a UX Designer and expertise developed within a strategy consulting firm since 2022, specializing in e-commerce, I help brands create fluid and optimized user experiences to maximize conversions and customer satisfaction. My goal is to design intuitive interfaces that simplify the purchasing journey while increasing customer loyalty.

Services offered:

Optimization of purchasing journeys:Analysis and improvement of customer journeys to reduce cart abandonment.
User research and testing:Creation of personas, user testing, analysis of purchasing behaviors.
E-commerce interface design:Creation of wireframes, prototypes, and mockups focused on conversion.
Optimization of key pages:Product pages, conversion funnel, checkout, etc.
Collaboration with development teamsto ensure consistent implementation of UX/UI designs.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Digital Native Group
    Experienced UX Designer
    E-COMMERCE
    May 2022 - September 2025 (3 years and 4 months)
    Paris, France
    My missions within the firm, as a UX Designer and E-commerce expert:
    - User research & Persona creation
    - Understanding DATA
    - User interviews
    - Design Sprint
    - Wireframing (UX and UI based on data and user interviews)
    - Prototyping Our clients: Ba&sh, Fusalp, SVR, Father & Sons, Soeur, Les Secrets de Loly..
    Wireframing User Research Consulting User Interface Design Prototyping
  • Digital Native Group
    UX Designer
    May 2022 - August 2023 (1 year and 3 months)
    Paris, France
    Digital Native Group (DNG) is a strategy and operations consulting firm that supports companies in the Consumer sectors in their growth. Combining skills in marketing, data, e-commerce, finance, and design, our teams support top executives of mid-sized and large companies, entrepreneurs, and investors in solving complex business challenges. Our mission: to accelerate our clients' transition to new consumption models. DNG is recognized for its expertise in 4 main areas: 1/ Strategy and Marketing: Offer and pricing strategy, Omnichannel strategy... 2/ E-commerce: E-commerce acceleration/launch (DTC, Amazon...), CRM and Retention, UX/UI Design, User research, Design Sprints, E-commerce coaching, C.R.O... 3/ Innovation and New business: Acculturation, Venture Building, Incubation... 4/ M&A and Private Equity: Investment thesis, Target screening, Strategic and digital due diligence, Post-merger integration...
  • Rakuten France
    UX/UI Design Intern at Rakuten France
    August 2021 - December 2021 (4 months)
    Paris, France
    Design of new user interfaces and flows on an e-commerce platform for desktop, mobile, and tablet (responsive) and the application with technical constraints.
    - Design of the new user experience for the wishlist
    - Redesign of the marketplace (description, reviews...)
    - Design of messaging system interfaces (C2C exchanges, negotiations...)
    - Development and extension of the new design system.

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Education

  • Master 2 in Interaction Design
    Strate, School of Design
    2021

Skill set (9)

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