Guillaume S.

Vertige Glass is a specialist in custom glasswork, glazing, and mirrors, serving both B2B and B2C clients for the installation and renovation of interior and exterior glazing, mirrors, showers, balustrades, and frames. Local artisanal expertise with high potential for organic visibility on high-intent, geo-localized searches.

Mission:Create Vertige Glass's digital presence from scratch, structure the site's technical and semantic SEO, and capture qualified traffic locally through a programmatic SEO approach.

Design and development of a custom showcase website: conversion-optimized information architecture, elegant design reflecting the brand's artisanal know-how, dedicated pages for each service (mirrors, glazing, showers, balustrades, custom glass), integrated quote form, and user journey designed to generate qualified inbound leads.

Comprehensive audit upon site launch: analysis of technical structure, verification of essential tags (title, meta description, Hn, structured data), Core Web Vitals optimization, internal linking, and sitemap.

Definition of a prioritized semantic architecture: pillar pages per service, targeting high commercial intent keywords to maximize conversions from the first months.

Creation of approximately thirty SEO pages targeting towns and municipalities within the service area, using keywords combining service and location (e.g., "glazier [city]", "mirror installer [city]", "custom glass installation [city]"). Structuring a consistent local page template, semantic variation per location, and optimized internal linking to distribute SEO authority and maximize rankings for high-intent local queries.

Bâti85 is a home builder based in Vendée and Loire-Atlantique, offering three ranges to suit all projects: Bâti85 Access (entry-level), Une Valeur Sûre (mid-range), and Signature (exceptional custom homes).

Mission:Structure and automate sales follow-up for prospects, from lead generation to contract signing, while maximizing the online visibility of properties.

Design and development of a fully customized CRM for Bâti85's sales processes: lead management, sales cycle stage tracking, dashboards, and prospect interaction history. The CRM integrates artificial intelligence features and connects to Ubiflow for automatic listing distribution on major portals (SeLoger, Le Bon Coin, Ouest France Immo...), ensuring maximum visibility of properties and land without manual data entry.

Implementation of an automatic email sending system triggered at each key stage of the sales funnel: initial contact, lead qualification, documentation sending, follow-ups, appointment reminders, sales proposals, and signing, ensuring no prospect is left without follow-up and maximizing conversion rates.

Onibee is an Hospitality Learning Studio specializing in training and developing the relational skills of luxury hotel and restaurant teams: group coaching, individual coaching, and digital welcome guides. Their offering is designed to help high-end establishments train and retain exceptional staff.

Mission:Fix technical SEO barriers, define a prioritized content strategy, and train the team to sustainably develop organic visibility.

Comprehensive audit of the existing site: technical crawl, identification of SEO blocking factors, Core Web Vitals analysis, and structural error assessment. Direct implementation of recommendations on the WordPress site for rapid visibility gains.

In-depth research of strategic keywords in the sector, coupled with semantic analysis of 4 direct competitors via SEMrush. Prioritization of keywords by search volume and competition level, with concrete recommendations on pages to create or optimize first for maximum SEO return.

Training the team on the fundamentals and best practices of natural referencing: understanding Google ranking factors, using SEO tools, interpreting data, and developing autonomy in performance monitoring.