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Guillaume S.GS

Guillaume S.

Digital Marketing & Acquisition Consultant

€560/day
3 projects
Nice, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

For over 8 years, I have been supporting SaaS startups, SMEs, scale-ups, and agencies in structuring and executing their digital strategy, from audit to operational implementation.

I act as both a strategic consultant and an outsourced marketing director: I define the roadmap and I execute.

My areas of expertise:
  • Vibe Coding - Website Creation, E-commerce, Web Platforms & AI Tools
Custom website development, e-commerce stores, SaaS digital platforms, personalized CRMs, and tools integrating artificial intelligence (lead magnets, time-saving, automation).
  • SEO - Natural Referencing
Technical and semantic SEO audit, programmatic SEO (mass creation of local pages), editorial content strategy, internal linking, netlinking, competitive keyword analysis via SEMrush, On-Page optimization, and Core Web Vitals.
  • SEA - Google Ads / Shopping / Local Services Ads
Creation, management, and optimization of Search, Shopping, and Local Services Ads campaigns, keyword targeting, ROAS optimization, conversion tracking via Google Tag Manager, reporting.
  • HubSpot CRM & Marketing Automation
Custom deployment of Sales Hub & Marketing Hub, workflows, sequences, dashboards, team training.
  • LinkedIn Prospecting & Growth Hacking
Automated acquisition, database scraping & enrichment, multi-channel LinkedIn sequences + emailing, qualified B2B lead generation.
  • Social Ads & Paid Campaigns
Creation, management, and optimization of campaigns on Meta Ads, LinkedIn Ads, TikTok Ads.
  • Digital Strategy & Consulting
360° marketing audit, business model & monetization, action plan, KPI monitoring, CRO, UX/UI.

Preferred Sectors:
SaaS & tech, real estate, construction, luxury, professional training, e-commerce, digital media.

Let's talk about your project, I'll get back to you quickly.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Nice (up to 50km), Lille (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km)

Experience

  • Office Assistant
    Web Developer, Technical SEO & Programmatic SEO Consultant
    CONSULTING AND AUDITS
    May 2026 - June 2026 (1 month)
    Solliès-Pont, France
    Company Description:
    Office Assistant is an independent administrative assistant based in Solliès-Pont, offering administrative, legal, and management services to individuals and professionals in the PACA region (Var, Bouches-du-Rhône, Alpes-Maritimes). With a legal background and over fifteen years of experience, Vanessa Gautier assists her clients from business creation to managing their daily affairs.

    Mission:Create the website, structure technical referencing, and deploy a programmatic SEO strategy to capture qualified traffic locally in the PACA region.
    Custom website creation

    • Website Design and Development:Information architecture designed for two distinct target audiences (individuals and professionals), optimized user journey for lead generation, dedicated pages for each service (administrative work, business formalities, legal assistance, management consulting, etc.), and integrated contact form.
    • Technical SEO Audit & Implementation: Comprehensive audit upon launch: analysis of technical structure, verification of essential tags (title, meta description, Hn, structured data), Core Web Vitals optimization, internal linking, and sitemap to lay solid foundations for referencing.
    • Programmatic SEO: PACA Local Pages:Creation of a set of geo-localized SEO pages targeting the main service areas (Toulon, Hyères, Marseille, Nice, Cannes, Aix-en-Provence, Draguignan, Fréjus…), for queries combining service and location (e.g., "administrative assistant [city]", "business formalities [city]", "administrative help [city]"). Structuring a consistent local page template, semantic variation by city, and optimized internal linking to distribute SEO juice and maximize rankings for high-intent local queries.
    Website Creation SEO Strategy Technical SEO Programmatic SEO Search Engine Optimization (SEO)
  • Confidences Humanimales
    SEO Consultant – Technical & Navigational Audit
    HEALTH AND WELLNESS
    May 2026 - June 2026 (1 month)
    Angers, France
    Company Description:
    Confidences Humanimales is an independent provider specializing in canine and feline behaviorism and dog training, serving clients at home throughout Maine-et-Loire (Angers, Cholet, Saumur, and surrounding areas). A Wix website positioned for high-intent local queries.

    Mission:Conduct a comprehensive SEO audit to identify barriers to natural referencing and navigation, and deliver a plan of prioritized and actionable recommendations.
    • Technical SEO Audit
    Complete analysis of the existing Wix site: technical crawl, verification of essential tags (title, meta description, Hn, structured data), Core Web Vitals, indexing, sitemap, and robots.txt — identifying priority ranking blockers.
    • Navigational & UX Audit
    Analysis of the user journey on the site: readability of the information architecture, consistency of internal linking, fluidity of the contact funnel, and identification of friction points hindering visitor conversion into qualified leads.
    • Recommendations Deliverable
    Presentation of a structured and prioritized action plan covering technical SEO optimizations and navigational improvements, with concrete recommendations categorized by impact and ease of implementation.
    Technical SEO Audit SEO Strategy SEO Training SEO Audit Search Engine Optimization (SEO)
  • Vertige
    Web Developer, SEO & Programmatic SEO Consultant
    RAW MATERIALS INDUSTRY
    April 2026 - Today (4 months)
    Lyon, France
    Vertige Glass is a specialist in glazing, glass, and custom glass solutions, serving both B2B and B2C markets for the installation and renovation of interior and exterior glazing, mirrors, showers, railings, and frames. Local artisanal expertise with high potential for organic visibility on high-purchase-intent localized queries.

    Mission:Create Vertige Glass's digital presence from scratch, structure the website's technical and semantic referencing, and capture qualified traffic locally through a programmatic SEO strategy.
    • Custom Website Creation
    Design and development of a custom showcase website: information architecture optimized for conversion, refined design reflecting the brand's artisanal know-how, dedicated pages for each service (mirrors, glazing, showers, railings, custom glass), integrated quote request form, and a user journey designed to generate qualified inbound leads.
    • Technical SEO Audit & Implementation
    Comprehensive audit upon launch: analysis of technical structure, verification of essential tags (title, meta description, Hn, structured data), Core Web Vitals optimization, internal linking, and sitemap.
    • Semantic Strategy
    Definition of a prioritized semantic architecture: pillar pages per service, targeting high commercial intent keywords to maximize conversions from the first months.
    • Programmatic SEO: ~30 Local Pages
    Creation of about thirty SEO pages targeting towns and municipalities within the service area, for queries combining service and location (e.g., "glazier [city]", "mirror specialist [city]", "custom glass installation [city]"). Structuring a consistent local page template, semantic variation by locality, and optimized internal linking to distribute SEO juice and maximize rankings for high-intent local queries.
    Website Creation Web Development Technical SEO Audit Semantic SEO Audit Programmatic SEO

Reviews

5.0

Out of 3 ratings

A

Alison

S-quive magazine

Reviewed on 8/1/2023

Guillaume helped us update the site's needs and anticipate the next steps to improve overall audience reach. His advice is relevant and precise for optimizing our visibility.
PascalP

Pascal

KALLISTO

Reviewed on 3/24/2022

Very good experience. I recommend.

Recommendations

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Sarah PailletSP
Suzie ChanSC
Alison Dechandon and 2 other people have recommended Guillaume

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Education

  • Master in Management - Master of Science Digital Leadership
    Burgundy School of Business
    2019
    Double diplome : - Master en Management - Master of Science Entrepreneuriat Digital Parcours complet en anglais.

Certifications

  • SEO Specialist
    LinkedIn
    SEO Audit SEO Writing SEO
  • Google Ads
    Google
    2017
    Advertising Google AdWords

Skill set

Categories