Freelancer profile translated to English.
Back to original languageAbout Guillaume
Senior digital project manager currently at BBDO Paris, I have been managing complex web projects for major clients for over 12 years. Since 2024, I have been integrating AI creative solutions into my missions: visual generation, audio dubbing, workflow automation, and video production, to produce better and faster, at a lower cost and more autonomously.
At BBDO Paris, I act as Senior Digital Manager for the Škoda France account: managing digital projects, creative and technical coordination, team management, and production monitoring within an environment strongly structured by the Volkswagen Group.
At CHANEL, I managed the evolution and international roll-out of chanel.com in over 20 countries using Agile methodology: requirements gathering, planning, breakdown into user stories and JIRA tickets, production coordination, localization, testing, and launch. I also contributed to UX optimization, accessibility, and functional evolution projects.
At DDB Paris, I supported McDonald's in the evolution of their websites and applications (desktop, mobile, e-commerce) as well as in the production of display and CRM campaigns. I also worked on major accounts such as Volkswagen, Thalys, Butagaz, and LCL.
In parallel, I explore and produce hybrid creative solutions: AI-assisted visual and video content, voiceovers and audio with ElevenLabs, interactive prototypes and web mini-games with Claude Code, generated and structured via ComfyUI and n8n workflows.
My approach: precisely understand your needs, adapt to your requirements, produce and deliver a clear, high-quality solution in record time.
English
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- BBDOSenior Digital Manager - Škoda France AccountDIGITAL AND ITJune 2022 - Today (4 years and 1 month)Paris, FranceBusiness Scope
- End-to-end digital project management for Škoda France - website * Client brief management, scoping, planning, and roadmap
- Coordination of creative, technical teams, and external vendors
- Production monitoring, testing, validation, and launch
- Website evolutions, product pages, editorial content, and special operations
- SEO: audit, benchmark, on-page and content optimization
- Digital activations related to brand highlights and campaigns
- Direct interface with Škoda France teams and production studios
- RG2A Accessibility
AI & Creative Workflows (since 2024)**- Production workflow automation — n8n
- AI-assisted Agile structuring — JIRA / Confluence / Notion
- AI-assisted visual generation — ComfyUI Online / Local
- Short video content and creative asset production
- Assisted development and script automation — Claude Code
- Audio creation and voiceovers — ElevenLabs
- Prototyping of light interactive experiences
- Research, monitoring, and analysis — Perplexity AI
- CHANELSenior Digital ManagerLUXURY GOODSJuly 2019 - July 2021 (2 years)Paris, FranceAGILE Project Management - Build / Run / Roll-out chanel.comEvolution and maintenance of the desktop and mobile site (build / run)- Management of Art Direction and division briefs (Fashion / Watches & Jewelry / Fragrance & Beauty)- Planning- Breakdown of the project into user stories / JIRA tickets and definition of production steps- Source and translation retrieval- Production coordination (mockups & development), testing, localization, validation- Launch monitoringMigration of editorial content to new regional sites in EU and APAC (roll-out)- Management of division briefs (Fashion / Watches & Jewelry / Fragrance & Beauty)- Planning & Roadmap- Breakdown of the project into tickets / epics, definition of contribution steps- Source and translation retrieval- Coordination of contribution (3 webmasters), localization, testing, and validation of pages with markets- Launch monitoringGraphic redesign / optimization of the institutional video player- User interface optimization- Accessibility improvement (A11Y)- Addition of new featuresTesting, bug tracking, and optimization of CHANEL TRY ON (VTO)- Bug fixes- User interface optimization
- DDB ParisDigital Manager - McDonald's France AccountE-COMMERCEFebruary 2014 - May 2018 (4 years and 3 months)Paris, FranceWeb Project Management / Display & CRM Production ManagementEvolution and maintenance of McDonald's websites and applications (desktop, mobile, e-commerce, m-commerce)
- Creation of product pages
- Update of editorial content
- Creation of event pages
Production of display & CRM campaigns (food, Happy Meal, entertainment)- Client brief management
- Media plan analysis
- Monitoring of support creation and client feedback
- Validation and delivery of supports to media agencies / ad networks
Webmastering- Management of the e-commerce product catalog
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Education
- Master II - Digital Communication ManagementIIM - Pôle Léonard e Vinci2013Depuis sa création en 1995, en pleine naissance du web, l’IIM s’est imposée comme une école de référence dans les métiers du digital et de la création numérique. Visionnaire à ses débuts, l’école continue d’accompagner les mutations technologiques et créatives pour former des profils capables de concevoir, produire et piloter des projets numériques. Aujourd’hui, les métiers du numérique évoluent avec l’IA générative, l’expérience utilisateur, le marketing digital, la cybersécurité, la data, les plateformes, la 3D, le jeu vidéo, l’audiovisuel et le design interactif. À la croisée de la création, de la technologie et des usages, le digital ouvre des perspectives professionnelles variées, tout en posant de nouveaux enjeux éthiques, créatifs et techniques. Notre mission : former les talents qui sauront les comprendre et les transformer en projets.