Guillaume R.

🤷‍♂️ Management & development of influence, social media, and content creation strategies for major clients in France and internationally.

▶️ Reech is the leading brand tech for influence marketing, born from the association of proprietary technology with a team of over 50 experts who support brands and top influencers in their activation strategies. Present in Paris since 2015 and Madrid since 2018, Reech has already executed over 600 campaigns in France and Europe for 150 brands and groups such as Kellogg's, Cultura, Unilever, and Schneider Electric.

✅ Consulting support for strategic "Food & Home Appliances" accounts in France and internationally - orchestrating with all the group's expertise and startups:

▪ Brand strategy (brand platforms, guideline production)

▪ Consumer listening (Data analysis, market and field research)

▪ Influence marketing (nano, micro, macro)

▪ Content strategy (social media, video, brand content platform, SEO)

▪ Owned media partnerships (750g, Allociné...)

▪ Phygital and event activations

• Development and retention of an advertiser portfolio

💬 Clients (€1.2M revenue): Danone, Elle & Vire, Dunlopillo, Haribo, Groupe SEB, Bonduelle, Lotus,...

✅ Digital consultant for the major client SNCF:

• Digital consulting for various group entities: diagnostics, strategic recommendations, project roadmap proposals

• Operational deployment of activations: applications, media platform, communication campaign

💬 Client (€1.5M revenue): SNCF Digital Department, SNCF Communication Department, SNCF Transatlantic

▶️ TAKE PART MEDIA is the leading independent producer of media for brands in France. Located in the heart of Paris, the agency designs, develops, and manages platforms for its clients. Since its creation, TAKE PART MEDIA has launched and operated over 80 media platforms.

✅ Supporting advertisers in launching "Brand Content" projects

• Sales meetings and brief taking

• Development of strategic editorial proposals for advertisers: benchmarks, platform choices, content type and volume, launch calendar, budget...

• Platform performance monitoring & client relationship management

• Regular monitoring of the digital & brand content landscape

💬 Clients: Renault, Cartier, Leboncoin, Jaguar Land Rover, BNP Paribas, EDF, as well as Partners: Linkedin, Le Monde, Le Figaro...