Guillaume R.

As a Consulting Director at Brainsonic, I support our clients in defining and implementing their advertising and digital marketing communication strategies. My role involves managing creative and innovative projects, combining strategic vision with execution on various challenges: advertising, social media, branding, influencer marketing, content production, and more.

🔹 Key Challenges:

- Client Relationship Management

- Communication and Digital Activation Strategy

- Creative Project Management, from concept to completion

- Responding to Tenders

Thanks to Brainsonic's expertise in digital transformation and 360° communication, I have the pleasure of contributing to the reinvention of communication for ambitious brands, by combining creativity, technology, and strategy.

💬 CLIENTS

- LEEM (Pharmaceutical Companies)

- Guy Hoquet

- MACIF

- Garance

- Westfield (URW)

🏆 Our awards won with the campaign "Good use of medication" with LEEM:

▶️ GRAND PRIX DE LA COMMUNICATION - "Public Interest": 🥈

▶️ STRATÉGIES de l'Engagement - "Public Interest": 🥉​

▶️ STRATÉGIES de la Santé - "Advertising Campaign": 🥉​

▶️ FESTIVAL COMMUNICATION SANTÉ - "Awareness": 🥉​

🤷‍♂️ Management & development of influencer, social media, and content creation strategies for major clients in France and internationally.

▶️ Reech is the leading brand tech for influencer marketing, born from the association of proprietary technology with a team of over 50 experts who support brands and top influencers in their activation strategy. Present in Paris since 2015 and in Madrid since 2018, Reech has already carried out over 600 campaigns in France and Europe, for 150 brands and groups such as Kellogg's, Cultura, Unilever, and Schneider Electric.

✅ Consulting support for strategic accounts in "Food & Home Equipment" in France and internationally - coordinating with all group expertise and startups:

▪ Brand strategy (brand platforms, guideline production)

▪ Consumer listening (Data analysis, market and field research)

▪ Influencer marketing (nano, micro, macro)

▪ Content strategy (social media, video, brand content platform, SEO)

▪ Owned media partnerships (750g, Allociné...)

▪ Phygital and event activations

• Development and retention of an advertiser portfolio

💬 Clients (€1.2M revenue): Danone, Elle & Vire, Dunlopillo, Haribo, Groupe SEB, Bonduelle, Lotus,...

✅ Digital consultant for the major client SNCF:

• Digital consulting for various group entities: diagnostics, strategic recommendations, project roadmap proposals

• Operational deployment of activations: applications, media platform, communication campaign

💬 Client (€1.5M revenue): SNCF Digital Department, SNCF Communication Department, SNCF Transatlantique