William B.

**Digitalization of processes**: Optimization and automation of internal processes to improve efficiency and reduce costs.
**Training and digital culture**: Development of digital skills within the team and promotion of a culture of innovation.
**Security and compliance**: Implementation of measures to protect data and comply with regulations.
**Communication**: Creation of clear and open communication essential to avoid silos and ensure effective coordination between the different departments involved in the projects.
**Decision Making**: Selection of informed decisions on the acquisition and integration of new technologies, taking into account project budgets, market trends, and operational needs.

• Recruitment and management of a team of 8 senior and junior IT specialists.
• Technical feasibility study of the company's projects.
• Implementation of a VoIP flooding protection system using Asterisk and 3CX tools, which was the subject of an article on BFM business.
• Monitoring of the latest legislative and technical standards (Consumer Code, Commercial Code, GDPR EU
• 2016/679).
• Implementation of web servers, load-balanced database servers via Galera, HaProxy, and
• Cloudflare.
• Analysis of incoming and outgoing traffic data.
• Complete configuration of Asterisk and 3CX VoIP systems.
• LAN network configuration.
• Management of Linux Debian 10/11/12 and Ubuntu servers.
• Budget management for the company's various technical projects.

*PrestaShop e-commerce development and optimization

• Diagnosis and resolution of technical bugs on PrestaShop platforms to improve performance and user experience.

*In-depth analysis of Google Search Console datato optimize natural referencing, identify indexing errors, and improve search result positioning.
*Management and optimization of Google Ads advertising campaignswith a focus on improving ROI and generating qualified traffic. *Configuration and deployment of Google Tag Managerto centralize conversion tracking and analyze user behavior, enabling data-driven decision-making for continuous e-commerce performance optimization.