Freelancer profile translated to English.

Description

11 years in companies in sales/marketing/communication positions + 20 years in consulting agencies, including 17 years in my own structure: the Kern agency.

I outsource your communication and marketing function. I am:

- internal/external communication consultant,

- strategic planner,

- press officer,

- copywriter,

- community manager (two annual contracts currently in progress),

- project manager...

...throughout France (base camp in Brittany).

Member of the Federation of Nautical Industries (FIN) and VIPE (Vannes).

As a true marketing and communication "business partner", I support companies, communities and brands (consumer products, territories, tourist products, services, NGOs... in BtoB and BtoC).

With my clients (small, medium or large), I want to have fun, in trust and good humor. I arrive with hundreds of client cases in my luggage and a close guard of loyal partners, with variable geometry (AD / execution / video / photo / print / radio studio / space buying...).

Curious about everything, I like blank pages, large structuring on/off 360° projects as much as the management of operational projects. In addition to the rational methods acquired in agencies and companies, I bring a dose of common sense to respond as precisely as possible to the needs of my clients.

But I also have a life on the side: motorcycle trips (my therapy!), skiing, snowboarding, mountain biking, N2 diving, kayaking, sailing, fishing, hiking, cooking.

A project? Shall we call each other? --> / guillaume.raillard (@) kern-lagence.com

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Vannes (up to 50km), Lorient (up to km), Auray (up to km), Rennes (up to km), Brest (up to km)

Agence Kern
Associate then buyer
CONSULTING AND AUDITS
September 2007 - Today (18 years and 9 months)
Auray, France
More than 200 client references in all sectors of activity.
I outsource the marketing-communication function by taking charge of the entire decision line, from strategic recommendation to the implementation of the on and off media communication plan.

My references:

♻️ ECOORGANISMS: Aper-Fédération des Industries Nautiques, PYRéO
🤾🏼‍♂️ SPORT / RETAIL: Odlo, Skiset, Wedze, Quechua, Skis Zag, Dynastar, Salomon
🗺 TOURISM, OFFICES AND TERRITORIES: OT de Combloux, OT de Megève, Massif des Aravis (Lake Annecy Ski Resorts), OT de Cordon, Salon international Grand Ski, OT de la Clusaz, Annemasse Agglo, Comcom Arve & Salève, Comcom du Genevois, Commune de Cluses, Maison de l'Economie Développement (Annemasse Agglo)
🧀 FOOD / AGRO: Entremont Sodiaal, Fisherman's Friend, Pâtes Alpina Savoie, Brûlerie d'Alré.
🛌 HOTELLERIE / RECEPTIF: Groupe Armancette*****, Groupe ASSAS AM (Le Rocky Pop*** Chamonix), Best Mont Blanc Hotel Resorts Chamonix (Croix-Blanche*, Alpina ***, Prieuré ***), Groupe Temmos Chamonix (Les Aiglons****, le Morgane****), Au Coeur du Village***(La Clusaz), Casino de Megève.
💆🏻‍♂️ THERMALISME ET BIEN-ETRE: Thermes de St-Gervais, Fédération Rhône Alpes Thermal - Balineae, Groupe Valvital, Storvatt Megève
🏬 DISTRIBUTION: Centre Commercial Courier Annecy, Migros Genève, Mooviin.com, Point P, Zago, Skimium, Tomy France
🎿 SKI AREAS: Serre Chevalier, Val d'Isère, Grand Massif, Paradiski, les 2 Alpes, La Rosière / La Thuile, Valmorel / St François Longchamp, les Contamines-Montjoie
❄️ LAND DEVELOPMENT: Lumiplan, Cluster Montagne, MDP Consulting, Agence Le Mené
🪑FURNITURE AND DECORATION: Mobalpa/Socooc/Perene, Mooviin, Grenier Alpin, Etat Brut
🏭 INDUSTRY: Groupe Tonic, Graphocolor, Mécalac
💉 MEDICAL: Fresenius Kabi, Anthogyr
🤝 SERVICES: Chronopneus, Eau du Ponant, IDO Genève, ATMB, Aéroport de Lyon, BP des Alpes, Groupe Rézolia, MoveWORK, Groupe Prorisk
big idea Publicité Conseil Stratégie webmarketing Réseaux sociaux
Havas
Client Director
CONSULTING AND AUDITS
August 2005 - August 2007 (2 years)
Marseille, France
Consulting in communication strategy, advertising and marketing
My clients:
🛳 SNCM (Société Nationale Corse Méditerranée),
🐈 Royal Canin Veterinary Division,
🍉 Conseil Général du Vaucluse,
⛽️ Bourbon Maritime (services to the oil offshore),
🏦 Groupama Alpes Méditerranée,
⚓️ Groupe Genoyer (oil offshore),
💳 Gemalto (world leader in digital security),
🏬 Lingostière Shopping Center (Nice).
Publicité Conseil big idea Management d'équipe Branding
CMA CGM
Group Internal Communication Manager
TRANSPORTATION
January 2005 - August 2005 (7 months)
Marseille, France
5th manager recruited for this position in 2 years... resignation after 8 months (the others also left before me!).

transport maritime Communication interne Rédaction newsletter Management d'équipe Relations internationales