Freelancer profile translated to English.
Back to original languageAbout Guillaume
💸 70% of B2B SMEs waste their marketing budget without generating qualified leads. This is the #1 problem in an ultra-competitive environment.
Without a clear strategy or solid execution, your sales team is spinning its wheels... 📉 And your revenue is stagnating.
But in 3 months, you can increase your leads by +20%
- Without breaking your budget
- Without wasting 6 months randomly "testing" channels
- And with a real strategic AND operational vision
👋 I'm Guillaume, Marketing & Acquisition Manager. I help B2B SMEs and mid-sized companies in services and SaaS to make marketing a true growth engine.
🎯 What I offer:
✅ Marketing Audit & Action Plan
I identify the right acquisition channels, your optimization areas, and I build a simple, immediately actionable roadmap.
→ Result: a clear vision of your priorities & a plan to generate more leads.
✅ SEO Strategy & Qualified Traffic
I make your website visible, optimized, and performant. You attract the right visitors... and you convert them.
→ Observed results: Bounce rate < 50% Targeted traffic up by 25% Top 10 Google for your keywords in less than 8 months
✅ Google Ads Acquisition
I launch or take over your Google Ads campaigns to generate leads now, while controlling your costs.
→ Results: CTR > 2% - ROI at minimum 20%
Campaigns managed to the nearest cent
✅ LinkedIn Awareness & Visibility
I optimize your presence on LinkedIn to build an expert, credible image and generate engagement.
→ Results:
Engagement rate between 15% and 20%
Increased visibility among your target decision-makers
🧰 My tools: SEMRush, Google Analytics, Search Console, Google Ads, Brevo,
Mailchimp, WordPress, HubSpot.
📩 Need more leads without breaking the bank?
Let's write together the strategy that will save you 3 to 6 months on your growth objectives.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ApolearnMarketing ManagerEDUCATION AND E-LEARNINGDecember 2024 - April 2025 (4 months)Paris, FranceApolearn is an EdTech SaaS company that lacked brand awareness and had few qualified leads to feed the sales pipeline without prospecting, with a very high acquisition cost.
- Marketing audit and competitive benchmarking to determine the best action plan
- Annual roadmap and strategy to optimize marketing and sales efforts
- Management of a marketing project manager to develop her skills
- Management and deployment of the multi-channel marketing strategy: SEO, SEA, LinkedIn community management, email campaigns to acquire more leads and feed the sales team without prospecting
- Creation of several automation workflow strategies to onboard trainers and optimize sales team time for basic offer clients
- Management of the commercial website
- Redefinition of commercial offers and branding to increase offer clarity, improve brand awareness, and target large accounts
- LeaderiaMarketing Manager (B2B)CONSULTING AND AUDITSApril 2022 - November 2024 (2 years and 7 months)Paris, FranceLeaderia is a recruitment firm that lacked brand awareness and had no digital lead generation to feed its sales team.
- Creation and deployment of a multichannel strategy to improve brand awareness and generate qualified leads
- Monitoring of marketing budgets (€110k) to optimize acquisition costs
- Implementation of the communication plan to optimize marketing efforts
- Management of the SEO strategy (+94% visitors / €170k revenue) to acquire organic leads
- Organization of mailing strategies (30% open rate - 3% click rate) to retain clients and upsell
- Redesign of the Leaderia International Search website (WordPress) to acquire leads in large accounts
- LinkedIn Community Management (19% engagement) to have an engaged candidate community
- Writing and creation of content (articles, visuals, videos) to facilitate Google ranking and obtain qualified traffic
- Creation of sales materials to facilitate the work of the sales team
- Management of Google Ads campaigns (CPC €0.52 - CTR 1%) to generate leads quickly
- MoondacaWeb Marketing Officer (B2C)RETAIL (SMALL BUSINESS)November 2021 - February 2022 (3 months)Paris, FranceCreation of the marketing position for a bedding startup
- Marketing Audit to understand the bottlenecks in the conversion funnel
- Creation of the marketing strategy to optimize actions
- SEO Management to acquire qualified traffic and increase sales
- Management of the SEA and Facebook Ads agency to optimize CPA
- Opening of marketplaces (BUT, Conforama, Amazon,...) to develop sales
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Education
- Master of MarketingIESEG2020
- Bachelor of Economics-FinanceCatholic University of Lille2017
Certifications
- Google AdsGoogle2021
- Google AnalyticsGoogle2021