Freelancer profile translated to English.

Description

SEO and Google Ads Specialist for SMEs. I transform your web presence into a concrete acquisition lever. Clear approach, measurable results, operational support.

My expertise:

💻 Online Advertising (SEA & Social Ads)

Creation and optimization of Google Ads, Meta, LinkedIn Ads campaigns..
Advanced bidding strategies to maximize your ROI
Targeting, retargeting, and performance tracking

🚀 Web Performance & Visibility

Structural and UX improvements to your site to boost user experience
SEO reinforcement: audit, technical and editorial optimization (UberSuggest, SearchConsole..)
Streamlining conversion paths to turn your visitors into customers

🔎 Tracking & Data Analysis

Implementation of measurement tools and tags (GTM, Server-Side, GA4, FB CAPI,..)
Creation of customized and actionable dashboards (Looker Studio, Mixpanel, PowerBI..)
Analysis of user journeys and actionable recommendations (Content Square, Hotjar, Clarity)

References & Background:

Experience in a major consulting firm (Converteo) with clients such as Edenred, TotalEnergies, l'Oreal, But, Club Med..
Dual degree from EMLyon & NEOMA (MSc Marketing & Data Analytics)
+5 years of supporting SMEs in their digital growth

Why work together?

Pragmatic, results-oriented approach tailored to SME constraints
Transparent process, education, and end-to-end support
Responsiveness, availability, and commitment to every mission

Your SME deserves a tailor-made digital strategy. Contact me for a no-obligation initial discussion and discover how to transform your data into concrete growth levers.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Nantes (up to 20km)

Débarras & Antiquités Caignard
Digital Marketing & Data Consultant | SEACLICK
CONSULTING AND AUDITS
April 2024 - Today (2 years and 4 months)
Nantes, France
Digital support for a company specializing in antiques and clearance, with two distinct websites targeting the Nantes region.

Key Achievements:
✅ SEO & Content
Comprehensive SEO audit of both web platforms
Competitive analysis and identification of high-potential keywords
Creation of SEO-optimized pages and content
Recommendations for V2 of the sites with a content focus
✅ Paid Acquisition (SEA)
Audit and restructuring of existing Google Ads campaigns
Implementation of conversion tracking (calls and forms)
Creation of new ad groups targeted by search intent
Continuous optimization of advertising performance
✅ Data & Analytics
Creation and configuration of Google Analytics 4 (GA4) properties
Implementation of Google Tag Manager containers
GDPR compliance (CookieBot)
🏆 Key Results:
+379% conversions vs Y-1
-365% cost per conversion vs Y-1
SEO SEA Google Ads Google Tag Manager Wordpress GA4
Boximby
Digital Marketing & Data Consultant | SEACLICK
CONSULTING AND AUDITS
February 2024 - Today (2 years and 6 months)
Nantes, France
Strategic and operational support for a company specializing in the manufacturing of wooden garden studios and offices, to optimize their digital presence and qualified lead generation.

Key Achievements:

✅ Global Digital Strategy
Comprehensive audit of the digital ecosystem (website, advertising campaigns, tools)
Design and deployment of a tailored SEO/SEA/Tracking strategy
Support in website redesign with a focus on UX and conversion

✅ SEO & Content
Competitive analysis and identification of strategic keywords
Redesign of the site architecture around targeted keywords
Creation of reassurance pages optimized for SEO
Continuous monitoring and improvement of rankings

✅ Paid Acquisition (SEA)
Complete restructuring of Google Ads campaigns with advanced segmentation
Creation of a bidding strategy optimized by region and demographics
Continuous optimization of ads and keywords to maximize ROI

✅ Data & Analytics
Implementation of the Google Analytics 4 ecosystem
Advanced Google Tag Manager configuration
Implementation of Microsoft Clarity for UX analysis
Performance tracking

✅ Marketing & Conversion
Redesign of lead generation forms (contact, catalog, quote)
Integration of HubSpot CRM with Typeform
Automation of marketing processes via Zapier
GDPR compliance with CookieBot
🏆 Key Results:
+100% conversions vs Y-1 : We doubled the number of quotes generated on the website in 1 year
+52% quote form completion rate vs Y-1
Google Tag Manager Typeform SEA Google Ads Webmarketing Strategy SEO
Converteo
Web & Products Analytics Consultant
CONSULTING AND AUDITS
September 2022 - February 2025 (2 years and 5 months)
Paris, France
Long-term contract support:
Edenred, Total Direct Energie

Fixed-price support:
ClubMed, l'Oréal Paris Monde, BUT.fr

Internal Contributions:
Participation in the launch of the new Converteo website.
Execution of the tagging plan with developers.
DataLayer mapping on Google Tag Manager (GTM)
Tracking Iframes with “event listeners”
Responsible for GDPR compliance with Didomi
Responsive CSS modification of the Didomi cookie banner

Skills Developed:Web & App Tracking, Server Side Tracking, UX Optimization, Privacy (GDPR), CSS, JavaScript, SCRUM Methodology

Tools Used:Google Cloud Platform, BigQuery, Power BI, Looker Studio, Amplitude, Mixpanel, Content Square, Google Tag Manager (GTM), Meta CAPI, Didomi, Jira
Tracking Google Tag Manager GA4 Data Visualization web analysis