Guillaume Francois

I support SMEs, scale-ups, and operational teams who want to gain clarity, efficiency, and visibility without piling on tools.

My focus is not on selling "more AI" or "more CRM." My focus is on making work clearer, more measurable, and easier to manage.

I step in when a company has information scattered across emails, Excel, CRM, Notion, or business tools; processes known by a few but poorly documented; a CRM used inconsistently; overly manual customer follow-ups; hard-to-read indicators; or a desire to use AI without knowing where to start.

I can help you in 3 areas:

1. Process / CRM / AI Diagnosis

Identify operational pain points, unreliable data, useful automations, relevant AI uses, and topics not to automate too early.

2. CRM Structuring and Customer Journey

Clarify sales or customer success stages, useful CRM fields, follow-up rules, responsibilities, KPIs, and management routines.

3. Useful AI and Pragmatic Automation

Prepare for meetings, summarize client interactions, structure reports, prioritize actions, or automate repetitive tasks with human validation.

I have over 15 years of experience in operations, customer success, account management, and digital transformation. At SmartKeyword, I supported a growth from €1M to €3.8M by structuring Account Management, Salesforce, customer journeys, and upsell processes. At MoovOne, I managed a Customer Success team and structured onboarding, churn prevention, and renewals. Today in Geneva, I also train business professionals in the practical use of AI and digital tools.

My method: field diagnosis, simple language, concise deliverables, measurable quick wins, and team autonomy.