Freelancer profile translated to English.

Description

Passionate about web development, I help businesses create, optimize, and grow their online stores. With 7 years of experience as an SEO/SEA Project Manager, and over 10 years of experience as CTO and co-founder of BeastyBike.com, I have developed in-depth expertise in PrestaShop, SEO, SEA (Google Ads, Meta Ads), and advanced technical integrations.

💡 My Expertise:

✅ PrestaShop Development & Optimization: custom feature creation, module installation and maintenance, database management (SQL).

✅ Technical & Semantic SEO: performance optimization, site structure, content strategy, and link building to maximize organic traffic.

✅ Growth & Acquisition: Google Ads & Meta Ads campaign management and optimization, automation, and ROAS improvement.

✅ Supplier Stock Connections & Management: feed integration for real-time synchronization.

🔧 Tools & Technologies:

🛒 CMS: PrestaShop (advanced expertise)

💻 Tech: PHP, JavaScript, CSS, MySQL

📈 Digital Marketing: SEO (On-site, Off-site, Technical), SEA (Google Ads, Meta Ads), Google Analytics, GTM

⚙️ Automation & Data: custom scripts, supplier feed synchronization

👨‍💻 Why Work With Me?

✔ Hands-on Experience: 10+ years in e-commerce as CTO and co-founder

✔ Technical & Business Approach: I master both code and marketing/SEO challenges

✔ Performance & ROI Optimization: every action aims for a concrete impact on sales and visibility

Want to boost your e-commerce and improve your performance? 🚀

Let's discuss your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

BeastyBike
Co-founder and CTO of BeastyBike.com
December 2013 - Today (12 years and 6 months)
Nice, France
As Co-founder and CTO of BeastyBike.com, I played a key role in the design, development, and growth of the e-commerce site, specializing in the sale of bikes, parts, and accessories. My technical expertise and strategic vision have helped optimize the platform to provide a high-performing user experience and maximize online visibility.

Responsibilities and achievements:
Development and management of the e-commerce site on PrestaShop: design, maintenance, and technical evolutions.
Front-end development in PHP, JavaScript, and CSS for optimizing design and interactive features.
SQL queries for exporting product and sales statistical data, enabling KPI tracking and precise accounting data export.
Installation, configuration, and updating of PrestaShop modules, including the development of specific functionalities.
SEO optimization: improvement of technical performance, data structuring, and implementation of best practices to enhance natural referencing.
Integration of supplier stocks with automated connections and feeds for real-time product availability management.
Management and optimization of advertising campaigns on Google Ads and Meta (Facebook, Instagram) to maximize ROI and increase site awareness.
Thanks to this technical and strategic approach, BeastyBike.com has established itself as a benchmark in the online cycling market, combining e-commerce performance, innovation, and marketing growth.
Web Alliance
SEO / SEA Project Manager
DIGITAL AND IT
October 2007 - March 2015 (7 years and 5 months)
Nice, France
Main responsibilities:
SEO Strategy
- Technical, semantic, and competitive SEO audit
- Optimization of Hn tags, meta titles and descriptions, internal linking
- Definition of a content strategy and performance monitoring
- Implementation and optimization of link building
- Monitoring of Google algorithm updates and adjustments

SEA Strategy
- Creation, management, and optimization of Google Ads campaigns (Search and Shopping)
- Management of advertising budget and ROI optimization
- Definition of keywords, ads, precise targeting, and audience segmentation
- Conversion tracking and strategic adjustments

Analysis and Reporting
- KPI monitoring via Google Analytics, Search Console, SEMrush
- Performance analysis and optimization recommendations
- Creation of dashboards for campaign monitoring

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Baptiste Duhen

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Amed Hamou

Senior Lead Developer

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Audrey Champion

Web developer

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(3)

Signup to reveal

DUT in Computer Science (2-year degree)
University of Nice Sophia-Antipolis
2007
Professional Bachelor's Degree in Computer Science (3-year degree)
University of Nice Sophia-Antipolis
2008

Check out Guillaume's education

Web Designer

Guillaume Pelletier

👨‍💻 Shopify Web Developer | SEO, SEA 🚀

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