About Guillaume
YOUR IMAGE IS YOUR FIRST SHOWCASE. IS IT UP TO PAR? 🎨
French
Native or bilingual
English
Fluent
Experience
- Startup Fintech - ConfidentialSpecialized Mission: Fintech Branding & UI RedesignPRIVATE EQUITYJune 2024 - July 2025 (1 year and 1 month)Paris, FranceFull branding mission for the launch of an innovative SaaS solution in the finance sector.The goal was to create a visual identity that immediately inspires trust and professionalism, two essential pillars for a Fintech.I then applied this charter to the design of the application's UI mockups (Figma), ensuring ergonomics, data clarity, and a simplified user experience for financial sector professionals.This approach helped position the platform as a modern and credible tool.
- App Mobile de Coaching - ConfidentialSpecialized Mission: Sport/HealthTech Branding & App DesignSPORTSApril 2023 - July 2023 (3 months)Paris, FranceBrand design for the mobile application, from its logo to its complete visual universe, with a particular focus on the dynamism and emotional engagement of the Sport/Health sector.I developed a mobile-first design system, ensuring a fluid and intuitive user experience on the application (UI/UX). The mission included the creation of assets for acquisition campaigns and social media, in line with the goal of rapid growth and attracting a loyal user base.
- Natural GrassBrand Strategy & Visual Asset Creation (SportTech)SPORTSAugust 2020 - October 2020 (3 months)Paris, FranceManagement and execution of the overall art direction for this high-growth SportTech brand.My main role was to ensure brand image consistency across all media (digital, print, events), focusing on highlighting B2B technological innovation.I designed reusable graphic templates and visual guidelines to optimize the work of sales and marketing teams, ensuring a 'premium' presentation aligned with the company's objectives.
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Education
- Master II Art Direction and Digital DesignSup de Pub Paris2022
- Master I Advertising CreationSup de Pub Paris2021