Freelancer profile translated to English.

Description

I am Guillaume, I am 35 years old and I have a multi-hat background, as they say.

Graduated from ISIC Bordeaux Montaigne with a degree in Communication, I opened two pastry shops, worked in retail, communication/marketing, and currently, I am a self-taught carpet maker (Atelier Paolo).

Mastery of social networks is the skill that has most marked my career. It allows me to design effective strategies to attract, engage, and retain a target clientele.

I am looking for CM missions to offer my field expertise!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Portuguese
Conversational

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Atelier Paolo (déco)
Founder & Community Manager
E-COMMERCE
January 2020 - Today (6 years and 5 months)
Bordeaux, France
• • Creation and development of a strong personal brand on social networks
• • Definition and management of the editorial strategy (Instagram, TikTok) and content production
• • Community development:
◦ ◦ 44K Instagram followers @atelierpaolo
◦ ◦ 28K TikTok followers @atelierpaolo
• • Establishment of collaborations with brands: Cultura, BonneGueule, Jonak, Printemps, On, Eram
• • Launch and promotion of an online course (21K students on Domestika)
• • Manufacturing workshops
Community management E-commerce Video editing Photo editing
Misericordia (mode)
Communication & Marketing Manager
FASHION AND COSMETICS
January 2018 - January 2020 (2 years)
Paris, France
• • Elaboration of the editorial calendar and social media management
• • Management of the brand's social networks: animation, moderation, engagement
• • Development of press and influencer relations (contract drafting)
• • Implementation of photo shoots + styling + photo and video processing
Communication strategy Social networks Press relations Influencer marketing
– LDB (mode)
Assistant Flagship Manager
January 2017 - January 2018 (1 year)
Paris, France
• • Team management (6 salespeople) and customer relationship development
• • Performance analysis (KPIs)
• • Minute coaching
Retail Team management Sales Fashion Animation