Freelancer profile translated to English.
Back to original languageAbout Guillaume
🚀 **I am Guillaume**, founder of GMD Consulting, and digital is my playground!
Passionate about new technologies, I support companies in their digital transformation by combining modern design, advanced automation, and artificial intelligence.
My goal? **Transform your online presence into a real growth lever**.
✔️ What I offer:
- Development of personalized digital strategies to attract, engage & retain 🎯
🎯Why work with me?
Each project is a unique adventure where I combine technical expertise and creativity to achieve your ambitious goals. I ensure to offer innovative and profitable solutions, with a calculated return on investment.
✨ Ready to launch your digital project?Let's talk!
Together, let's turn your ideas into concrete successes.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- re mundoE-commerce Marketing DirectorRETAIL (SMALL BUSINESS)January 2023 - Today (3 years and 5 months)Bordeaux, France💻 Web Developer & 🚀 Digital Communication Manager – Freelance🎯 Client: La Savonnerie des Pyrénées (artisanal & natural cosmetics)I manage the entire digital strategy from A to Z:🛒 Web Development→ Creation and optimization of the e-commerce site (WordPress + WooCommerce)📈 Digital Marketing→ SEO, Google Ads & Meta Ads campaigns, email marketing📱 Social Media & Content→ Management and creation of content for Facebook & Instagram→ Optimized writing for the blog & publications🧪 Optimization & Analysis→ Conversion funnel, tracking, reporting & continuous improvement🌿 My role is to support this committed brand in its online growth, by highlighting its artisanal products and its eco-responsible ethics.💼 Remuneration model: commission on profits generated via the site✅ Total commitment, based on performance and shared success.
- ENGIE - Entreprises & CollectivitésUI DesignerENERGY AND UTILITIESNovember 2018 - November 2021 (3 years)Bagneux, FranceWithin the creative team of the ENGIE group, and the sole emailing designer for the division.Creation and integration of emailing and marketing campaigns.Ensuring graphic consistency between each division.Bridging the gap between art direction and execution of relational, transactional, promotional, and acquisition campaigns.
- Michelin🍽️ Commercial Animation & UX/UI Manager – Michelin RestaurantsRESTAURANTS AND FOOD SERVICEFebruary 2018 - December 2018 (10 months)Paris, FranceAt Michelin Restaurants, I was in charge of the commercial and visual animation of the website, with the objective of optimizing the user experience and promoting the offerings of the listed establishments.🎨 My tasks:🖼️ Update banners & promotional visuals🏷️ Highlight partner restaurants (offers, menus, news)🔍 UX/UI Optimization to improve navigation and conversion📅 Coordination of commercial peak periods & web content management🚀 My role combined design sense, commercial responsiveness, and attention to UX detail, to offer users a fluid and attractive experience on the Michelin Restaurants website.
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Education
- Digital Project Manager in UX DesignECV2016🧠 Compétences visées & Programme : 🔍 Analyse d’expérience Recherche utilisateur Sociologie des usages Psychologie cognitive Méthodes UX (entretiens, observations, tests…) 🗺️ Conception de parcours utilisateurs Design d’interface (UI) Architecture de l'information Stratégie de contenu Co-création & Design System 🎨 Identification & mise en œuvre des solutions Conception graphique Motion design, 2D/3D Creative Coding Culture visuelle et création numérique 📊 Pilotage de projet UX Gestion de projet UX Pitch & présentation client Technologies & expérience digitale Culture numérique