Freelancer profile translated to English.
Back to original languageAbout Guillaume
For several years, I have been supporting advertisers of all sizes in developing their acquisition and brand awareness through high-performance media strategies.
Specializing in Meta advertising (Facebook & Instagram), I work on both lead generation and sales development for players in the retail and e-commerce sectors.
My experience has led me to work on campaigns representing several hundred thousand euros in monthly advertising investments, with challenges related to growth, profitability, and brand development.
My areas of intervention
- Digital acquisition strategy
- Meta Ads (Facebook & Instagram)
- Google Ads
- YouTube Ads
- Pinterest Ads
- Lead generation
- E-commerce & Retail
- Advertising account audits
- Performance optimization
- Media plan structuring
- Strategic analysis and recommendations
What I bring
- A strategic vision built on the management of significant budgets
- A business results-oriented approach, beyond simple advertising KPIs
- The ability to quickly identify priority growth levers
- Actionable recommendations tailored to the maturity of each advertiser
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Groupe EminenceTraffic ManagerE-COMMERCEFebruary 2023 - Today (3 years and 4 months)Aimargues, France- Definition, implementation, and optimization of the acquisition strategy.- Management of service providers (agencies, technical providers)- Competitive, market, and technological intelligence- Coordination of actions with e-commerce teams- Performance analysis and reporting
- JVWEBSocial Media Ads Account ManagerNovember 2019 - Today (6 years and 7 months)Montpellier, France- Management of advertising campaigns on social networks: Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter, TikTok…- Analysis of campaign performance and optimization- Development of client investment strategies according to their objectives- Follow-up meetings with clients to validate performance and strategy- Sectoral and innovation watch to regularly propose improvements and new tests to clients- Building trusting relationships with clients to foster loyalty- Supporting sales teams in responding to calls for tender
- L'EQUIPEAcquisition AssistantFebruary 2019 - August 2019 (6 months)92100 Boulogne-Billancourt, FranceWithin the acquisition department, developing the number of subscribers to the digital offer through the following tasks:- Creation and optimization of subscription landing pages- Management of Facebook Ads campaigns and creation of visuals- Construction and sending of acquisition newsletters- Analysis and reporting of various commercial operations
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Education
- Master's Degree in Marketing and SalesInstitut Montpellier Management2019Master Marketing et Vente
- Bachelor's Degree in Sports Science and ManagementInstitut National Universitaire Champollion2017Licence STAPS , Management du Sport
Certifications
- LinkedIn Marketing StrategyLinkedIn2021
- LinkedIn Marketing Solutions FundamentalsLinkedIn2021