Freelancer profile translated to English.
Back to original languageAbout Guillaume
Your website should clearly present your business, inspire confidence, and be simple to manage daily.
I create, redesign, and improve WordPress sites for professionals, businesses, and organizations that want a clear, modern, manageable, and truly useful website for their activities.
My background combines web development, WordPress integration, and graphic design. Before specializing further in websites, I worked in art direction, visual identity, communication, and interface design. This allows me to work on the technical structure, readability, UX/UI, and visual consistency of a site.
I specialize in:
- Creating or redesigning WordPress sites;
- Elementor integration and custom pages;
- Improving UX/UI, responsiveness, and mobile readability;
- News pages, landing pages, forms, and manageable content;
- Automations, member areas, or custom workflows as needed;
- WooCommerce and Stripe integrations.
My goal is to support you with a clear methodology, simple communication, and a final website that aligns with your needs.
Among my recent projects:
- Valentia, a web platform / marketplace developed in Next.js and TypeScript to showcase crafts, heritage, and cultural experiences in France;
- Syndicat National des Sculpteurs et des Plasticiens: complete redesign of the WordPress site, new graphic charter, new domain name, custom plugin, member management, automations, Stripe payments and subscriptions;
- Agence Memoria: graphic and editorial improvement of the site.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Syndicat National des Sculpteurs et des PlasticiensWordPress Developer & UX/UI IntegratorARTS AND CRAFTSMay 2026 - July 2026 (2 months)Paris, FranceComplete redesign of the WordPress site for the Syndicat National des Sculptors et des Plasticiens, a historic union founded in 1949 representing sculptors and visual artists to public authorities.The mission covered the new artistic direction, WordPress redesign, Elementor integration, content structuring, setting up a secure member area, and a public member directory.The site includes comprehensive membership management: customizable profiles, user roles, differentiated access, automations, online payments, Stripe/WooCommerce subscriptions, and automatic emails. A custom WordPress plugin adapts the site's functionality to the union's specific needs and simplifies daily management.The objective was to strengthen the SNSP's communication, facilitate artist membership, better showcase members, and support union actions with a clearer, more autonomous, and more structured tool.snsp.site
- ValentiaFounder & Art DirectorARTS AND CRAFTSDecember 2023 - Today (2 years and 7 months)Nice, FranceDevelopment of Valentia, a web platform/marketplace dedicated to crafts, heritage, local history, and cultural experiences in France.The project covers product strategy, UX/UI, visual identity, offer structuring, and a significant part of the platform's development in Next.js, React, and TypeScript.The platform includes:
- Booking flows for cultural experiences;
- Product marketplace with partner listings;
- Management of partners, content, offers, orders, and statuses;
- Administration back-office;
- Stripe, Stripe Connect payments, automatic payouts;
- Transactional emails, SEO, and administration logic.
The platform also integrates various services and APIs as needed: SendGrid, Twilio, Meta API, Google API, as well as communication and operational tracking tools.Valentia aims to promote artisans, cultural venues, and heritage stakeholders, with a particular focus on visitor journey clarity, partner autonomy, daily management, and brand consistency.valentia.art - Global ChargerArt Director & Web DesignerENTERTAINMENT AND LEISUREDecember 2022 - December 2023 (1 year)Paris, FranceArt direction for Global Charger, a company specializing in mobile charging solutions.The mission covered visual identity, communication materials, web design, brand content, and graphic adaptation of personalized products.A significant part of the work involved the graphic customization of charging batteries for dozens of European festivals, trade shows, and events, in direct collaboration with organizers and based on their official brand guidelines.These products were then marketed on-site by Global Charger, particularly at festivals and trade shows. This on-the-ground experience helped connect graphic creation, product presentation, commercial clarity, and direct customer contact.This experience now informs a web approach attentive to offer clarity, visual consistency, the practical use of materials, and their ability to be understood quickly.
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Education
- Art Director in Digital Creation and DesignE-artsup ParisMaster en direction artistique et design digital