Freelancer profile translated to English.
Back to original languageAbout Guillaume
🎯 Data Analyst with over 8 years of experience, I help Marketing and Data teams transform their data into growth levers.
I work with Digital Marketing and Data departments to:
- Collect and validate data
- Analyze customer journeys
- Optimize sales funnels
My goal: to make data clear, reliable, and actionable so that your decisions have a direct impact on your results.
👉 Contact me if you want to discuss your challenges.
English
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- UlysDigital Analyst consultantTRANSPORTATIONJuly 2021 - Today (4 years and 11 months)Paris, FranceI support the Ulys brand in collecting, validating, and analyzing data from the website and mobile application. I ensure the quality and consistency of information, to provide marketing and product teams with reliable, usable, and directly actionable insights to guide their strategic decisions.
- Crédit MutuelDigital Analyst consultantBANKING AND INSURANCEOctober 2018 - April 2021 (2 years and 7 months)Paris, FranceI support digital teams in analyzing web and mobile journeys, ensuring precise monitoring of acquisition campaign performance. I design and implement reliable tagging plans for new journeys, guaranteeing usable and business-oriented data collection.
- FBD INTERNATIONALWeb Analyst consultantRETAIL (SMALL BUSINESS)July 2021 - Today (4 years and 11 months)Paris, FranceI support the digital team in redesign projects and the development of new features. I manage the migration from Google Analytics to Piano Analytics and optimize the acquisition team's dashboards to improve campaign visibility, performance, and efficiency.
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Education
- Master in Entrepreneurship and SME ManagementIAE Tours2017
- University Diploma in Technology in Business and Administration ManagementIUT Tours2014
Certifications
- Advanced Google AnalyticsGoogle2018
- Google Tag Manager FundamentalsGoogle2019