Freelancer profile translated to English.
Back to original languageAbout Guillaume
Hello!
Specialist in Marketing Automation and certified expert inSalesforce Marketing Cloud☁️ **, Data Cloud, Pardot, and Datorama**, I have been helping my clients implement high-performing, tailor-made digital strategies for over 12 years.
🚀My core skills:
- **Marketing Automation & Email Marketing**: Design and implementation of multi-channel campaigns, deliverability management, and performance optimization.
- **Advanced Personalization**: Using AMPscript, SQL, HTML, and SSJS to create unique customer experiences.
- **CRM & Data Analytics**: Integrating Salesforce with your existing systems and leveraging data for informed decisions.
- **Customer Strategies**: Creating automated journeys such as onboarding, loyalty, birthdays, and satisfaction surveys.
☁️Salesforce Certifications:
- Marketing Cloud Consultant, Developer, and Admin
- Pardot Specialist
- Data Cloud Consultant
- Datorama Implementation Specialist
- And much more...
🙋♂️Why me?
My background is rich with diverse projects, from the complete implementation of Salesforce Marketing Cloud to the design of custom customer journeys. Nicknamed "the Swiss Army knife," I quickly adapt to your needs, solve complex problems, and deliver concrete results.
Outside of work, I am passionate aboutsports(swimming, cycling, CrossFit), travel, and personal development. I am fluent in **French, English, and Spanish**.
Want to transform your digital marketing? Implement Salesforce? Or simply discuss entrepreneurship?
Let's discuss your project and find the right solutions for your goals together.
See you soon!
Guillaume
English
Fluent
Spanish
Native or bilingual
French
Native or bilingual
Can work on-site
Namur (up to 50km), Bruxelles (up to 50km)
Experience
- International Hotel ChainFreelance Salesforce Marketing Cloud ImplementationHOSPITALITYSeptember 2024 - January 2025 (5 months)Londres, United KingdomI recently had the opportunity to implement Salesforce Marketing Cloud from scratch for a client in the hospitality sector. The goal was to enhance their customer engagement strategy and streamline communications across the customer lifecycle.Key Deliverables:
- CRM Integration
- Email Channel Activation: Configured and activated the email channel to ensure seamless and reliable communication with customers.
- IP Warm Up
- Automation Setup: Built advanced automations to manage recurring tasks and create ready-to-use Data Extensions
- Customer Journeys: Designed and implemented six key customer journeys tailored to critical touchpoints in the customer lifecycle:
- Pre-Stay Journey: Engaged guests with personalized booking confirmations and tailored recommendations before their arrival.
- Post-Stay Journey: Sent follow-up emails to thank guests, request feedback, and promote future bookings.
- Birthday Journey: Celebrated customer birthdays with special offers and greetings to build loyalty.
- Loyalty Program Journey: Engaged loyalty program members with updates, rewards notifications, and exclusive offers.
This project involved a comprehensive understanding of the client's business needs, configuring Marketing Cloud features like Email Studio, Automation Studio, and Journey Builder, and ensuring everything was aligned with their branding and customer experience strategy. - Voulez-VousSalesforce Marketing Cloud Implementation and Customer JourneysFILM AND AVSeptember 2021 - Today (4 years and 11 months)
- Salesforce Marketing Cloud implementation
- Connector with Salesforce CRM
- Customer Journey creation :
- Customer Satisfaction- Covid information prior to the show- Cross-Selling & Up-Selling- SMS Reminder before the show- Reporting : dashboard creation in Google Data Studio
- WinboundSalesforce Marketing Cloud ConsultantCONSULTING AND AUDITSMay 2021 - Today (5 years and 3 months)Remotely and for a client based in the north of France, I am currently:- Creating Responsive Landing Pages for Contests- Email Creation and Personalization- Dynamic Content- A/B Testing- Database Management and Segmentation- Campaign Management
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Education
- E-BusinessHEPHO2007Durée : 3 années E-commerce, marketing digital, gestion d'entreprise, comptabilité, programmation (PHP), création de site web, ...
Certifications
- Salesforce Certified Marketing Cloud Email SpecialistSalesforce2016