Freelancer profile translated to English.
Back to original languageAbout Guillaume
🛒Expert digital & E-commerce since 2010, I support companies of all sizes in developing their revenue.
As a Freelancer, I bring expertise and experience that combines technical, creativity and marketing strategy.
From development to operational execution, your new customer acquisition strategy is at the heart of my thinking.
Issues, strategies, implementation, management and monitoring of results.
My objective is always to increase your revenue.
From optimizing the customer journey to managing your Ads campaigns, my 360° expertise supports you on a daily basis or on a project basis.
🔥 My services:
✔ SEA / SEO / Site KPI Performance Audit & Reporting:
Conducting audits of your Google Ads accounts, onsite navigation and marketing strategy.
✔ Ads Campaign Management & Monitoring
Setting up and monitoring Ads campaigns according to your objectives.
✔ SEO Strategy Support & Monitoring
Implementing a content and backlink SEO strategy to position you on Google organically.
✔ Landing Page UX Optimization
Analysis and mobile-first approach to offer the best customer experience.
✔ Implementation of new acquisition levers such as retargeting
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Gsm55Project Manager / E-commerce ManagerE-COMMERCEMay 2018 - February 2023 (4 years and 10 months)- Management of the e-commerce site Gsm55.com (500K visits / month)- Management of SEA, SEO and retargeting acquisition channels- Management of a budget of €100K per month- Analysis & optimization of Ads campaigns (Google & Bing)- Implementation of commercial promotions (Database of 1 million customers)- Creation of reporting and KPI analysis- Team management: Copywriters, graphic designers and traffic managers- Technical setup and content creation for the new site (June 2022)
- FMDE-commerce ManagerE-COMMERCESeptember 2017 - May 2018 (8 months)- Creation of e-commerce sites using Prestashop- Implementation of SEA channels- Integration of the catalog on marketplaces- Product sourcing in China
- Dovema | Gsm55.comE-commerce Product ManagerE-COMMERCEJanuary 2013 - May 2017 (4 years and 4 months)- Catalog management (20,000 SKUs)- Development of internal tools for creating product sheets- Monitoring the quality of editorial and visual content of product sheets- Implementation of a PIM (Product Information Management)- Team management: graphic designers, photographers and copywriters- Assistance with product photography- Participation in the site redesign and commercial promotions
Recommendations
Be the first to recommend Guillaume
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- DUT Techniques de CommercialisationUniversity of Paris 132009Formation spécialisé dans le marketing, la communication et les techniques de ventes.
- Professional Degree in E-commerce / E-marketing: Project ManagerUniversity of Montesquieu-Bordeaux IV2010Formation spécialisé dans le webmarketing (SEO/SEM; Réseaux Sociaux, Analytique,...) et développement web (Design, code HTML/CSS, notion de base de données)
Certifications
- Google Ads Search CertificationGoogle2023