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Guillaume LazaillesGL

Guillaume Lazailles

Art Director & Freelance Graphic Designer

€470/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

Is your visual identity **not converting**? Are your marketing visuals **inconsistent**? And are your digital campaigns **not attracting the right clients**?

Every day, **these inconsistencies cost you money**, **opportunities**, and **precious time**.

I transform these problems into concrete opportunities.
I design logos, graphic guidelines, print and digital materials designed to captivate your audience, **strengthen your credibility**, and generate measurable results.
I perform precise audits, advise your teams, and propose creative concepts that allow you to launch your campaigns quickly, without wasting time and with maximum return on investment.

**Every creation is designed to maximize the impact and conversion of your projects**.

E-commerce Expertise:

I support online stores and digital brands in creating visuals that increase sales, boost social media engagement, and optimize the customer experience.

SME Support

I help small and medium-sized enterprises to **structure their brand image and accelerate their growth**.
My approach combines strategic consulting and graphic design to createconsistent**, **impactful**materials tailored to your specific needs**.
Whether it's for launching aproduct**, **rebrandinga business, or optimizing your **marketing campaigns**, I ensure that every visual serves your business objectives and saves your teams time.

I understand your business needs and transform your image into a direct growth lever.

My goal: to save you time, avoid costly mistakes, and build a strong visual identity that propels your business towards its ambitions
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Fitadium
    GRAPHIC DESIGNER
    E-COMMERCE
    July 2024 - April 2025 (9 months)
    06220 Vallauris, France
    Creation of advertising visuals for digital and print campaigns. Participation in brainstorming sessions with teams. Monitoring of graphic trends and visual innovations. Creation of visuals for advertising campaigns. Proposing creative concepts for branding campaigns. Ensuring brand visual consistency across all media. Efficiently managing projects and deadlines.
    Print & Digital Graphics Branding and Visual Identity Logo & Identity 3D Modeling Social Media Templates
  • Fitadium
    GRAPHIC DESIGN APPRENTICE
    E-COMMERCE
    September 2023 - July 2024 (10 months)
    06220 Vallauris, France
    Collaborating with the product department. Creating labels. Implementing workflow automation. Maintaining relationships with the marketing and communications department. Conducting product packshot photoshoots. Designing visual identities for new brands. Adapting graphic guidelines for various media. Creating promotional booklets. Developing communication elements. Developing web assets for e-commerce sites. Working autonomously. Managing time effectively. PROACTIVITY, VERSATILITY, INNOVATION
    Branding and Visual Identity Packaging Figma Mockup Newsletters Social Media
  • ISELECTION
    GRAPHIC DESIGN APPRENTICE
    REAL ESTATE
    September 2022 - September 2023 (1 year)
    Nice, Marie, France
    Handling creative briefs. Creating mailings, social media posts, Figma and Adobe XD mockups, promotional and sales support documents, posters, and merchandise. Adapting the company's graphic guidelines. Managing and implementing projects between different departments. Teamwork and autonomous time management. RESPONSIVENESS
    Newsletters Sales Brochure Video Editing Motion Design Adobe After Effects Social Media

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Education

  • MBA LUXURY
    ISG Luxury Management
    2024
    MBA LUXURY
  • NATIONAL DIPLOMA IN ART AND DESIGN
    École supérieur d'art et de design des Pyrénées
    2022
    DIPLÔME NATIONAL D'ART ET DESIGN

Skill set

Categories