Freelancer profile translated to English.

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Description

Designer since 2015, I support companies inUX/UI design, art direction, and lettering. 👨‍💻

To discuss your needs, contact me by message. ✍️

See you soon! 👋

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Guillaume Laserson
Designer & lettering artist
June 2024 - Today (2 years)
• Product design: UX research, UI design, and UX writing
• Illustration: lettering, murals, etc.
• Graphic design: creation of custom identities, brand books,
lettering Graphic design Illustration UI/UX Design Writing
Digitalinkers
Product designer
CONSULTING AND AUDITS
September 2022 - September 2024 (2 years)
Paris, France
Consultant product designer - Renault Group / Sodexo

SodexoPay: Payment Solution
• User research: ergonomic audit, journey mapping, personas, and identification of the product's main issues
• Ideation and interface optimization
• Facilitation of co-design workshops with stakeholders to clarify language issues, optimize interface texts, and create a product glossary

SodexoConnect: Account Creation, Login, and Administration
• User research and definition of the roadmap with the product team
• Continuous journey optimization
• UI redesign and incorporation of Pluxee's visual identity
• Monitoring of technical development and participation in agile rituals
• UX writing and integration of coherent, clear, and concise copywriting

Renault: Manager of 3 products dedicated to vehicle design and compliance (eqlor, eclem, and eparm).
• UX research and definition of priority hypotheses to be integrated into product roadmaps
• Continuous user journey optimization
• Monitoring of development and participation in daily rituals with an international team
• UX writing: optimization of readability, accessibility, and management of localization constraints
• Facilitation of co-design workshops,
UI/UX Design UX Writing Graphic design Visual identity Figma
DiliTrust
UX designer
SOFTWARE PUBLISHING
April 2021 - February 2022 (10 months)
Paris, France
• Website audit
• User behavior analysis with Hotjar - data compilation
• New website design
• Landing page
• Prototype - user testing
• Project management: redesign of the identity and embodiment of the openspace,