Guillaume Laffitte

A wholly-owned subsidiary of IBM France, and GBS, IBM's consulting entity, offers its clients the full range of services, from defining business strategies to implementing the necessary technical projects and solutions.

Techno-Functional Consultant - Banking, Luxury Sectors - CAC 40 Companies - service for 4 to 90 users

- Lead business and technical workshops to gather client needs

- Specify and validate needs

- Configure the CRM

- Perform tests

- Conduct training

- Project monitoring (agile)

Marketing Coordinator - Luxury Sector - CAC 40 Company - service for 10 users

- Transform key principles of relationship strategy into omnichannel campaigns for each brand

- Design and test campaigns from a customer-centric perspective: remarketing, CRM traffic acquisition, cross-selling campaigns, retention, conversation campaigns...

- Define key strategic objectives for each campaign and their potential

- Identify key technological tools for conducting omnichannel campaigns

- Create a brief for each campaign (email, SMS, print, outdoor advertising, social advertising, search, website personalization)

- Supervise campaign operations with internal or external partners and agencies

- Report on operation execution and ensure delivery excellence in terms of cost and deadlines

Internal Work

- Conduct Salesforce training and demonstrations

- Create internal assets (CRM, RFM Marketing)

- Write commercial proposals

Participate in the creation of institutional presentations for the Marketing Department: conduct necessary analyses and prepare presentation documents

- Ensure operational follow-up of requests from various entities

- Monitor advertising indicators (IREP)

- Estimate net advertising revenue forecasts

- Monitor the health of advertising markets in different countries (revenue, CPM, sector analysis, ...)

- Respond to ad-hoc requests from various stakeholders regarding gross investments, net C/GRP, audiences, ...)

Participate in the development of advertising sales house documents for financial communication: conduct quantitative analyses to feed Q&A files, publications, and respond to ad-hoc requests from financial communication teams

Perform quantitative analyses based on requests from the general secretariat and the legal department for strategic file compilation

Analyze the telecommunications market and digital trends for one of our clients

- Data research and analysis

- Benchmarking

- Recommendations

- Manage an internal weekly newsletter on current events in the form of a press review

- Produce a monthly newsletter on digital news and a bi-annual study for one of our clients in the Insurance sector

Participate in the firm's projects and offerings:

- Writing commercial proposals: analysis of client contexts, formalization of the problem