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Guillaume LacombeGL

Guillaume Lacombe

Senior Marketing Consultant

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

CRM and Marketing Consultant with over 11 years of experience, I have carried out numerous CRM and Marketing integration projects as an architect and solution expert. In recent years, I have specialized in Salesforce Marketing Cloud projects, from the design and implementation of unique customer repositories, the design of the data model and data integration into Salesforce Marketing Cloud (via Salesforce.com or external sources), to the execution of campaigns (HTML integration, complex customization, Journey Builder..).
Can work on-site
Paris (up to 50km)

Experience

  • Orange Bank
    Marketing Cloud Technical Lead
    BANKING AND INSURANCE
    December 2018 - March 2020 (1 year and 3 months)
    Montreuil, France
    - Responsible for the development team (Task assignment, backlog management, planning).
    - Guarantee of development quality
    - Technical expertise
    - Support for business teams in campaign implementation
    - Team training on the tool
  • Hanes
    Architect / Solution Expert
    RETAIL (SMALL BUSINESS)
    July 2017 - March 2018 (9 months)
    Paris, France
    o Facilitation of functional and technical workshops
    o Creation of a RCU in Salesforce
    o Configuration of the Marketing Cloud tool
    o Writing of functional and technical specifications
    o Support for client acceptance testing.
    o Technical expertise
    Salesforce Marketing Cloud Salesforce RCU Workshop Facilitation
  • KOOKAÏ
    Project Manager
    RETAIL (SMALL BUSINESS)
    June 2018 - October 2018 (5 months)
    Paris, France
    o Facilitation of functional and technical workshops
    o Responsible for the development team (Task assignment, backlog management, planning).
    o Project budget monitoring
    o Client technical and functional contact.
    o Writing of functional and technical specifications
    o Support for client acceptance testing.
    o Technical expertise
    Salesforce Marketing Cloud Project Management Team Management Salesforce Customer Journey

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Education

  • Master 2 Information Systems and Networks
    Université François Rabelais, Tours
    2007

Skill set (18)

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