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Guillaume LabendzkiGL

Guillaume Labendzki

Marketing & Digital Direction | Freelance Consultant

€850/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

Marketing Director & Digital Transformation Consultant, I support companies in their strategic projects combining business needs and innovative technologies. 25 years of experience in defining and executing marketing strategies, managing omnichannel campaigns, and leading change in complex and international environments. Trilingual French, English, Spanish.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • German

    Basic

  • Italian

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • OAIO & Yuko Consulting,
    Consultant
    January 2021 - Today (5 years and 5 months)
    Paris, France
    Within Enedis's IT department, support for the management of 3 strategic projects: Design, development, and deployment of a collaborative self-training tutorial platform (20 months), product marketing of a digital adoption solution for users (24 months), and management of the integration of the new Health and Safety domain management system (18 months).
  • Urbansider
    Founder & CEO
    TRAVEL AND TOURISM
    May 2018 - Today (8 years and 1 month)
    Paris, France
    Creation of a startup around the concept of a 'Parisian experience boutique': Orchestration of all strategic and operational components of the company.
    Création d'entreprise Stratégie d'entreprise Stratégie webmarketing Stratégie de communication Etude de marché Développement web Stratégie de positionnement Brand content Marketing de contenu
  • FIME
    CMO - VP Marketing
    CONSULTING AND AUDITS
    January 2016 - March 2018 (2 years and 2 months)
    Antony, France
    Orchestration of the various components of the marketing organization with a triple objective of creating value for the company: profitable growth, brand image, attractiveness. Member of the Executive Committee, reporting directly to the President. FIME is a market leader in testing and certification of payment methods.
    Management d'équipe Stratégie d'entreprise Planning stratégique Product management Stratégie de communication Innovation Business intelligence Business development Business plan

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Education

  • Engineer
    Ecole Centrale de Lille
    1994
    Systèmes d'Information
  • Master of Science
    University of Manchester (UMIST)
    1994
    Information Systems Engineering

Certifications

Skill set

Categories