Freelancer profile translated to English.

Description

Boost your revenue with a digital strategy that works

I have 20 years of digital experience, including 7 years dedicated to e-commerce. I have developed proven expertise in retail, omnichannel, and digital transformation with a strong ability to evangelize stakeholders.

Are your competitors dominating Google and your sales stagnating?

I will transform your digital presence into an ROI machine.

My specialties that make the difference:

🎯 High-performance acquisition

My approach

Strategic vision + operational execution. No fluff, just measurable results.

Sectors mastered: Retail, Luxury, Franchise, B2B/B2C, Furniture, Industry, Pharmacy

SEO: +47% proven organic traffic

Google Ads / Bing Ads: +€40M in budgets spent

Google My Business: dominate your local market

🚀 Omnichannel E-commerce

Connected retail strategy (stores + web)

⚡ Smart Automation & AI

Automation of repetitive tasks

Optimization of sales processes

Maximized ROI on every euro invested

What I deliver concretely:

✓ Complete strategic audit of your digital ecosystem

✓ Proactively managed Google Ads/Bing Ads campaigns

✓ SEO and local optimization (Google My Business)

✓ Conversion-oriented e-commerce redesign

✓ Transition management and team training

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

MALITERIE
Digital & Omnichannel E-commerce Director
E-COMMERCE
March 2024 - Today (2 years and 3 months)
1 brand - 80 company-owned stores
• Definition of digital & e-commerce strategy
• Management of digital and e-commerce budget
• Management of acquisition / retention / customer satisfaction / GBP / Social Media / Analytics
• Management of CRM / Emailing / SEO / SEA / SMA / Affiliate
• Management of commercial promotion / merchandising / SRC / ADV
• Optimization of the omnichannel customer journey (website / GBP / physical store)
• Product data management
• Management of after-sales service and logistics for bulky products
• Management of 8 employees and service providers (agencies)
• Reporting to the General Manager

Projects & results
• Complete audit of the business unit
• Budget reallocation
• Brand platform redesign
• Partial UX/UI redesign of the maliterie.com website before summer sales – very short deadline (3 weeks)
• Management of a TV / Youtube advertising campaign
MAISON de la LITERIE
E-commerce and Omnichannel Digital Manager
E-COMMERCE
September 2021 - November 2023 (2 years and 2 months)
Île-de-France, France
5 brands - 300 stores | Franchisees & company-owned
- Definition of digital & e-commerce strategy
- Management of digital and e-commerce budget
- Management of acquisition / retention / customer satisfaction / GBP / Social Media / Analytics and KPI definition
- Management of CRM / Emailing / SMS / SEO / SEA / SMA / Affiliate
- Management of commercial promotion / merchandising / SRC / ADV
- Optimization of the omnichannel customer journey (website / GBP / physical store)
- Product data management
- Management of after-sales service and logistics for bulky products
- Management of 7 internal employees and service providers (agencies and freelancers)
- Digital evangelization among franchisees and company-owned store managers
- Facilitation of franchisee committees (quarterly)
- Onboarding, training, and digital awareness for franchisees and store managers
- Reporting to the General Manager / Participation in the Executive Committee

Projects & results
- UX/UI redesign of the maisondelaliterie.fr website / Redesign of the entry-level mattress & bed base offer
- Redesign of maisondelaliterie.fr product pages with 3D image integration => +0.8 point conversion
- CMS migration tousalon.fr / Launch of the Tousalon 3D configurator app
- Complete redesign of the extranet
- Redesign of product/order data flow
- Overall increase in the number of reviews, average rating, and response rate for GBP listings.
NOSE
E-commerce Manager
LUXURY GOODS
October 2018 - August 2021 (2 years and 10 months)
Paris, France
1 store - 1 e-commerce site in 7 languages
- Definition of e-commerce strategy
- Management of e-commerce budget (acquisition, loyalty, promotion, translation): xxxK€ / year
- Management of e-commerce site internationalization
- Development of the e-commerce roadmap and deployment management
- Management of acquisition and loyalty levers: CRM, SEO, SEA, retargeting, emailing, social media, affiliate
- Management of e-commerce site promotion: implementation of the promotion plan, e-merchandising, customer journey personalization, searchandising, A/B testing
- Construction of reports and monitoring of KPIs & ROI for the implementation of corrective action plans
- Management of after-sales service and logistics for continuous improvement of the customer experience
- Management of 5 employees and service providers.

Projects & results
• Increase in revenue of 337% - xxxK€ -> x.xM€ / year
• Launch of the e-commerce site in 7 languages