Guillaume Heron

Croissance Clients handles your business development, marketing, and communication, or projects in these areas. Croissance Clients provides you with these skills, just in time for the project (part-time or project-based), without the management hassle. We offer advice but, above all, we carry out these optimization and business development projects alongside you.

Direction of marketing, CRM, and communication for the SOFIDA Group, the leading automotive group in Nord Pas-de-Calais, with 700 employees and 22 dealerships representing 8 brands (Peugeot, Citroën, DS, Opel, Audi, Volkswagen, Skoda, Seat). - Marketing and communication plans per brand and point of sale to generate leads, drive traffic, and generate sales... in acquisition and loyalty, with a team of 5 people. Channels used: SMS, VMS, email, Facebook, events, sponsorships, local media (radio, press, billboards), direct mail, POS displays, etc. - Management of an outbound call center (5 telemarketers) primarily to generate appointments for workshops (maintenance, servicing, special offers...) - Management of customer databases - Management of 10 people

Client support for acquiring new leads or customers, cleaning and enriching their customer base: - Acquisition (Data Collect') to collect leads. Proposal and implementation of digital PRM and direct marketing campaigns: affiliate emailing, co-registration, co-sponsorship, click lead, etc. - File enrichment (Data Append) to increase contactability and customer knowledge - File cleaning (Data Quality): international cleansing expertise (postal address, email...) and data deduplication