Freelancer profile translated to English.
Back to original languageAbout Guillaume
đź‘‹ Hello, my name is Guillaume Guersan and I am an SEO and Google Ads expert.
If you are here, it is certainly because you need someone to help you launch a web project, develop its traffic or improve its conversion performance.
You are in the right place, because for over 10 years I have been supporting my clients in implementing digital marketing strategies: WordPress website creation, SEO strategy, Google Ads, Facebook Ads, Inbound Marketing, etc. The goal can be to increase their website traffic, gain new leads or new customers if they are in online sales.
What my many clients appreciate about me is that I focus on the most ROI-driven levers.
I am not here to flatter your ego with a LinkedIn post with 10k reach, we are here to get a return on investment.
Need to boost your growth? Contact me 👆
Known and recognized expert, I currently have more than 3000 satisfied clients. If necessary, I work with a network of freelancers with complementary skills.
See you soon.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- WisperDigital Marketing ManagerSOFTWARE PUBLISHINGSeptember 2014 - Today (11 years and 10 months)Rouen, FranceResponsible for the Web Marketing strategy of the publisher Wisper:• Natural Referencing Strategy (SEO)• Content Strategy (Blog, White Papers)• Social Media Advertising Strategy• Marketing Automation• Website Creation & Maintenance (WordPress)• Emailing Campaigns• Implementation of the Hubspot solution (Marketing & Sales)
- FreelanceFreelance Digital Marketing ConsultantCONSULTING AND AUDITSJanuary 2009 - Today (17 years and 6 months)Rouen, FranceSince 2009, I have been assisting hundreds of entrepreneurs with their Digital Marketing strategy: SEO, SEA, Content Marketing, Social Media, and Inbound Marketing.• Several natural referencing missions: netlinking, sponsored articles, website optimization (On-Page, Off-Page), monitoring and reporting of Google rankings.• Several missions in WordPress website creation and optimization: Analytics tracking, CTAs, speed and structure optimization.• Several Adwords consulting missions: creation and optimization of Adwords CPC campaigns (Search Network and YouTube).• Several Facebook Ads consulting missions: ad creation, audience targeting, A/B Testing, page optimization.• Several Content Marketing missions: article writing (Technology & Entrepreneurship / Freelancing / Self-employment), SEO article writing, and product descriptions (e-commerce).Over 700 satisfied clients today (2017).
- tobecomFounderDIGITAL AND ITJanuary 2015 - October 2017 (2 years and 9 months)RouenFounder and CEO of the agency, I define the agency's commercial strategy and manage budgets and web projects, reconciling the financial and marketing constraints of each client. The goal is to provide maximum visibility to end clients by optimizing their ROI. My main responsibilities are:• Defining the agency's strategic directions• Managing the company's overall policy in terms of commercial, marketing, financial, and structural development• Studying the competitive environment and the evolution of the strategies of the main market players• Developing functional specifications and technical specifications• Designing, developing, implementing, and monitoring websites• SEO referencing, content writing, netlinking• Designing newsletters, particularly using MailChimp• Identifying, managing, and monitoring external service providers related to website development and maintenance• Monitoring new communication techniquesI ceased this activity in 2017.
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Education
- MBA Digital Marketing ManagerInstitut Léonard de Vinci2018Marketing Digital : Réseaux sociaux, SEO, SEA, Vidéo, Stratégie de contenu, Inbound Marketing, Email Marketing. Classée première formation digitale de France depuis 7 ans !
- Business EngineerIAE Gustave Eiffel2017Ingénierie d'affaires : Marketing B to B, Marketing Digital, Vente complexe, Négociation, Anglais des affaires
Certifications
- TOIEC - 800ETS GLOBAL B.V.2016
- Certified Google Analytics SpecialistGoogle2017