Freelancer profile translated to English.
Back to original languageAbout Guillaume
I have built my experience in the fields of commerce, management, and commercial and marketing strategy. Initially in employment, I progressed from a sales manager position to a business unit manager role. I subsequently founded my startup in the retail sector, assisting local businesses with their development and daily challenges.
Today, I support business creators and leaders with the aim of contributing to the development of companies and innovations:
- From a strategic perspective: Implementing market research, developing commercial and marketing strategy, and deploying it within the company, etc.
- From an operational perspective: Sales force management, fundraising support, etc.
I have had the opportunity to support companies such as:
- Pierre Fabre in the pharmaceutical industry
- Inodex 3D in the aeronautics sector
- Line Loup in luxury
- Nepsys in the industrial sector
- Wynsep in the Biotech sector
- Egidea in the business services sector
- ...
I remain at your entire disposal to answer your questions and discuss solutions we could implement to develop your business. Do not hesitate.
See you soon!
Guillaume Germain
English
Fluent
French
Native or bilingual
Can work on-site
Toulouse (up to 50km), Paris (up to 100km)
Experience
- Pierre Fabre (client)Innovation and Lean Startup ConsultantPHARMACEUTICALS INDUSTRYFebruary 2018 - May 2018 (3 months)Toulouse, France3-month project at Pierre Fabre.Objective: Validate the opportunity of an internal project and create the business planAchievements:. Field exploration phase: meeting with stakeholders in the target ecosystem. Implementation of qualitative and quantitative research with the identified target audience.. Marketing diagnosis based on market data, market research, field exploration, and qualitative/quantitative studies. Creation of a solution and Marketing strategy. Development of the growth strategy (technical and commercial roadmap) and the Business Plan:-> Lean startup approach (Minimum Viable Business)-> Creation of a long-term vision and storytelling-> Identification of KPIs for monitoring strategy execution. Development of innovative structural and organizational processes for the pharmaceutical industry
- Wynsep (client)Sales Force ManagementBIOTECHSeptember 2018 - October 2018 (1 month)Toulouse, FranceWynsep is a company operating in the chemical analysis sector, specializing in capillary electrophoresis technologies.Client's challenges:- Develop sales (prospecting + customer loyalty)- Improve sales force performance and autonomy- Define a vision and strategic plan for the companyMy actions:- Implementation of organizational processes for the sales force- Ensuring follow-up, defining objectives, and developing the sales force's skills- Implementation of control tools- Supporting management in operational commercial management- Supporting the development of the company's strategy, conception of a vision (golden circle), and operational implementation
- Line Loup (client)Support for Franchise Concept DevelopmentLUXURY GOODSJuly 2018 - September 2018 (2 months)Cannes, France. Definition of a clear strategic plan. Repositioning of the offer. Improvement of brand image. Creation of merchandising and store concept. Writing the franchisee's operational manual. Support for opening a franchise in Dubai
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Education
- Master II in Commercial and Marketing Performance ManagementESGC&F2014. Formation spécialisée dans le marketing opérationnel & stratégique ainsi que dans la vente et le commerce . Forte dimension en management d'équipes marketing & commerciale
- Professional Bachelor's Degree in Marketing of Industrial Products & ServicesIUT Paul Sabatier, Toulouse2012. Négociation commerciale . Gestion de portefeuille client . Marketing opérationnel