About Guillaume
Why hire me?
French
Native or bilingual
English
Fluent
Experience
- GroupMGoogle Ads/Facebook Ads Media BuyerCONSULTING AND AUDITSAugust 2023 - Today (2 years and 11 months)Montréal, Canada➡️ Setup of Google Ads/Facebook Ads campaigns➡️ Creation of automated reports➡️ Campaign optimization➡️ Tracking setup
- IPG Mediabrands FranceMedia Buyer Paid Search (SEA)CONSULTING AND AUDITSAugust 2022 - Today (4 years)Neuilly-sur-Seine, France➡️ Media plan design➡️ SEA strategy implementation➡️ Data-driven decision making➡️ Dashboard creation with Google Data Studio➡️ Day-to-day budget monitoring➡️ Performance report elaboration
- WooskillMedia Buyer Paid Search (SEA) and Facebook AdsEDUCATION AND E-LEARNINGSeptember 2021 - August 2022 (11 months)Bd Périphérique, Paris, France➡️ Competitive benchmarking➡️ Google Analytics KPIs monitoring➡️ Website SEO audit➡️ Google Ads ad writing➡️ Steering of actions in collaboration with consultants➡️ Keyword research for SEO/SEA strategy➡️ Analysis of different backlinks➡️ Study of user behavior on the site with HotJar In short, it was exciting.
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Education
- MBAESCEN Business School of Digital Commerce and Economics2023Mastère en stratégie digitale, Marketing digital
Certifications
- Google Ads Search Network Professional CertificationGoogle
- AI-Powered Performance Ads CertificationGoogle Digital Academy (Skillshop)2023