Guillaume F.

I had the opportunity to design the logo and tour poster for JSMN, a New York-based hard-groove techno DJ. The logo uses a serif italic typeface with an elliptical stroke, creating a 'gothic-revival' aesthetic with a 'Y2K' touch. For the tour poster, I combined this logo with a typeface that snakes and wraps around a retouched photo of JSMN. The latter is featured in the center of the visual, in a sculptural and dominant pose. The final result offers a classic yet ultra-contemporary aesthetic, true to the raw energy of hard-groove.

Design of a premium personalized invitation ticket for an internal seminar of the Yves Rocher Group — high-end graphic direction and visual codes borrowed from luxury printing — the visual was then integrated into a responsive newsletter, with personalized and automatic naming. Complete delivery: design, integration, setup of the project manager's Mailchimp account, and verification of functionality in real conditions, ensuring the project was adapted to digital format constraints (dark mode, multi-client, @2x export)

I had the opportunity to join the hyperactive collective Walk in Paris from May to July 2022 as a versatile graphic designer and assistant stylist. I had the chance to create content bridging marketing and communication, intended for both the boutique (physical and online) and social media. I also collaborated with their stylist on their Fall/Winter 2023 collection by creating research boards and mockups, and learned to produce professional technical sheets and set up showrooms. I'm fortunate that one of my works was selected to be part of the new collection. Additionally, I actively participated in the organization, promotion, and communication of WALKFEST2, held on June 26, 2022, at Cabaret Sauvage. It was a festive evening celebrating the release of their mixtape, Walktape Vol.01, bringing together many artists from the new generation of hip-hop/r&b, and of course, dance with Léo Walk, the brand's co-founder.