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Guillaume FranssenGF

Guillaume Franssen

Product Manager - Product Owner

€650/day
Paris 11e Arrondissement, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Guillaume

Senior Product Owner / Product Manager, for the past 7 years I have been supporting large groups (Amundi, LVMH, Total) and start-ups & NGOs whose mission interests me (Alltheway, Code Phenix) in the design and management of innovative digital products. With a particular interest in AI and GenAI (LLM, RAG, NLP), I have delivered concrete projects ranging from chatbots (RAG) to automatic web content generation products, relying on a rigorous and creative approach to the product.

------------------------Below is a summary of my skills----------------------

PO - PM - CDP Digital
  • Implementation ofscrum method/devops/Agile/Double diamond
  • **Discovery**: UX research, Ideation workshop, benchmark, brand identity
  • **Define**: Backlog, roadmap, Expression of need, Kick-off, user story, Budget management
  • **Design**: Brief product designer, monitoring of wireframes & mockups & prototypes, user-test, Design system
  • **Develop**: Writing functional specs, tracking Jira tickets, estimation, planning, animation of rituals (Daily, sprint planning, retro)
  • **Test & Improve**: deployment monitoring, UAT, TMA, CRO, Quanti and Quali analysis of features + definition of an action plan
  • **Communicate**: implementation of communication methods with your stakeholders (dashboards, newsletters, release note, product demo, webinar...) + Pitch to sponsors
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris 11e Arrondissement (up to 15km)

Experience

  • amundi
    Product Owner / Product Manager
    BANKING AND INSURANCE
    July 2024 - Today (1 year and 11 months)
    Paris, France
    In charge of Amundi Suite, a platform (40 deployed) used by 70,000 advisors from 10 partners to access micro-services (News, sales document, fund dashboard, model portfolio, e-learning, glossary, Q&A and all cross-functional features) to improve the knowledge of bank advisors.
    - Optimization of product methodology, tools and BI integration.
    - Management of communication: demos, webinars, newsletters, release notes.
    - Delivery of 40 features, 150 evolutions and 350 fixes in 2024.

    In charge of the EPIC “AI tools”:
    - Amundi+: secure AI chatbot (LLM/RAG) indexing structured and unstructured data deployed on 35 Amundi Suites
    - Content Genius: GEN AI that transforms any content (PDF, audio, video) into webpage, Q&A, quiz, glossary via a JSON generated with OpenAIXAzure+Python automatically powering the platforms
    - My personae chatbot: Creation of chatbots representing user personae for Accounts Managers and product teams

    In charge of the EPIC “Personalized experience”:
    - My academy: Data + Dashboard for tracking learner progress
    - My notification: Integration of a tag governance and creation of "user preferences" with personalization of content and notifications
    - My favorits: Integration of a content bookmarking feature

    In charge of the EPIC “Academy”:
    - Amundi Quiz: Creation of an Add-on platform and an agnostic quiz component
    - Courses: Migration of Rise/Articulate formulation modules to Didask
    - Question of the day: Daily question component on the homepage
    - Genius referential: New data architecture to rationalize and converge academy data

    Other:
    - Deployment of a user feedback form tool developed "in-house".
    - Optimization of responsive on 3 new breakpoints.
  • Artefact
    Production Director
    DIGITAL AND IT
    January 2022 - June 2024 (2 years and 6 months)
    Paris, France
    • VictorIA
    Production of a webapp for generating cover letters from the OPENAI X Azure API for people in reintegration
    Creation of the webapp's identity
    >>> (Webapp) (Mobile) (Brand Identity) (Design system) (OPENAI) (Langchain) (AI) (LLM) (NLP) (Fine tuning) (Figma) (REACT)
    https://www.artefact.com/fr/cas/codephenix-generative-ai-to-help-prisoners-re-enter-the-workforce/

    • LVMH
    Production of the E-learning program on the theme of Data for the group
    >>> (360 Learning) (Motion Design/VO) (Illustration) (Filming France/Italy with the CDOs of the 7 main houses) (Figma) (Educational engineering)

    • Laurence Badate
    Showcase site for coach Laurence Badarte
    Creation of the brand identity
    >>> (Brand Identity) (Webflow) (JS Animation) (Adobe XD) (Illustration)

    • Axa
    Production of the E-learning program on the theme of Data
    >>> (SCORM) (Articulate 360) (Illustration) (Filming in Paris with the 4 main CDOs) (Figma) (Educational engineering)

    • Bayer
    Organization of UX research workshops in order to produce an empathy Map, user flow and wireframes of a predictive Marketing tool based on AI
    >>> (Workshop) (UX Research) (Empathy map) (User flow) (Wireframe) (Adobe XD)

    • Parques Reunidos
    Creation of the digital display & social design system
    Redesign of the production process
    Production of assets for + 20 campaigns = + 1000 assets in 4 months
    >>> (Design System) (Digital campaigns) (Display) (Social) (Adobe XD) (Motion Design)

    • Other projects:
    Construction of Artefact's Web3 offer
    Organization of a round table on inclusive design with La Poste and SNCF
    Artificial Intelligence E-learning Branding Communication Strategy Advertising Campaign
  • Artefact
    Account Director
    DIGITAL AND IT
    January 2021 - January 2022 (1 year)
    Paris, France
    In charge of the Fisher-Price France account on the scope: display Ads, social networks, CRM, activation.

    > Digital marketing campaigns
    🏆 Gold at the Grand Prix Strategie du Digital
    🏆 Bronze at the Grand Prix Strategie du Digital
    Branding and Visual Identity Advertising Campaign Digital Activation Communication Strategy Account Management

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Education

  • AI Python for Beginners
    DeepLearning.AI
    2025
    https://learn.deeplearning.ai/accomplishments/2c8fddcd-768b-41f1-adbf-3f5f2ab301b8?usp=sharing
  • Digital producer
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    2021
    https://www.theaop.co.uk/

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