Freelancer profile translated to English.
Back to original languageAbout Guillaume
After 3 years of experience as a social ads and marketplace consultant in a media agency, I decided to go freelance to help national and international brands develop their visibility on social networks and marketplaces.
Detail-oriented, I do everything I can to achieve my clients' objectives.
I handle community management (social media management, editorial planning, content creation) and the implementation of their acquisition strategy (creation of advertising campaigns adapted to budgets and objectives, and implementation of reporting).
French
Native or bilingual
English
Fluent
Can work on-site
Nice (up to 50km)
Experience
- IBK DigitalCommunity ManagerEDUCATION AND E-LEARNINGJune 2023 - Today (3 years)Nice, France- Development and implementation of the editorial calendar- Content creation: Photos, videos, infographics- Strategic thinking, creation, optimization, and management of social ads campaigns (Meta, Tiktok, Snapchat, Linkedin)- Regular reporting and calls
- AdQualitySocial Ads ConsultantSOCIAL NETWORKSDecember 2021 - April 2023 (1 year and 5 months)06270 Villeneuve-Loubet, FranceOperational:- Creation of social media campaigns based on client needs, budgets, and our strategic recommendations.- Management and optimization of social ads campaigns (Facebook, Snapchat, Tiktok, Linkedin, Pinterest)- Reporting of campaigns, results, implemented actions, and presentation of summaries.- Implementation of META best practices and new featuresClient Relations:- Performance analysis and operational advice.- Competitive benchmarking, industry analysis.- Definition of recommendations for the agency's clients.
- AdQualityMarketplace ConsultantCONSULTING AND AUDITSJuly 2020 - July 2022 (2 years and 1 month)Nice, France- Management of a client portfolio in France and internationally (sectors: beauty; travel; video games; automotive; costumes; security)- Integration of product feeds on various marketplaces- Management and enrichment of product sheets- Creation and Management of Sponsored Ads campaigns- Analysis of results, optimization, and implementation of targeted actions to improve performance- Graphic creation to improve product sheets and client stores (Amazon)- Regular reporting of implemented actions
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Education
- Master 2 Web Management, Digital Marketing and Social Media, Digital MarketingSup de Pub - INSEEC U2019Master 2 Web management, Marketing digital et medias sociaux, Marketing digital
- Master 1 Communication and Brand Strategies, CommunicationSup de Pub - INSEEC U2018Master 1 Communication et stratégies des marques, Communication
Certifications
- Adobe Certified Associate in Visual Communication Using Adobe PhotoshopUdemy2023
- META Community ManagerMeta2022