Guillaume F., Art Director

Freelancer profile translated to English.

Back to original language

Description

Senior Art Director, I support agencies and brands in the design and deployment of multi-channel creative campaigns.

I primarily work on the following phases:

• Pitch and creative platforms

• Campaign design

• Art direction and craft

• Adaptations and 360° deployment (social, print, film, retail, activation)

I am generally called upon when a team needs:

• Senior creative support that is quickly operational

• To elevate the craft level of a campaign or pitch

• To structure a creative idea through to execution

• To ensure strong consistency between concept and deployment

I have developed particular expertise in the luxury and skincare universes, with a strong focus on details, brand image, and execution quality.

I also work on entertainment, food, and banking topics, adapting creative territories to the challenges of each brand and audience.

I have notably collaborated with Azzaro, La Roche-Posay, Phyto Paris, Canal+, Disneyland Paris, Crédit Agricole, and Kinder.

Available for assignments with agencies or directly with brands, for ad-hoc needs or longer-term support.

Portfolio:

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km), Nantes (up to 10km), Marseille (up to 10km), Le Mans (up to 20km)

FREELANCE
Art Director
December 2022 - Today (3 years and 6 months)
Paris, France
Freelance Art Director with over 10 years of experience, I work with agencies to design and strengthen brand strategies, from concept to deployment, with a particular focus on craft and overall consistency. In the luxury, beauty, and mass-market sectors (entertainment, banking, food), ranging from Print to film, SoMe, retail, and activation.

I have had the opportunity to work on projects for Azzaro, La Roche-Posay, Canal+, Crédit Agricole, and Disneyland.
Art Direction cosmetics Social Media Creative Design
ORES GROUP
Art Director
November 2021 - November 2022 (1 year)
Paris, France
Tenders, advertising campaigns: films, prints, press, activations.
Supervision of creative teams on multidisciplinary projects

Budgets: Lancôme Vietnam, Lulli, Klorane, Decathlon, Bricoman, Caisse d’Epargne, Biolane...
Creative Art Direction Social Media Design Graphic Design
BETC
Art Director
July 2016 - November 2021 (5 years and 4 months)
Paris, France
Advertising campaigns: films, prints, press, digital and 360° activations, POS displays, and participation in various competitions.

Club des D.A. 2019: Nomination - TV category Film trailer (Ça va piquer for Canal+)

Budgets: Princesse Tam•Tam, Givenchy, Air France, Canal+, Disneyland Paris, Leroy Merlin, Kinder, E.Leclerc, Manor, Grimbergen, Uber Eats, Le Gaulois, Société Générale, La Poste, Sixt, Taxis G7...

Check out Guillaume's experience

Be the first to recommend Guillaume

Help this freelancer shine by sharing your experience working together.

A

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

B

Baptiste Duhen

Fullstack developer

4.6

(4)

5

A

Amed Hamou

Senior Lead Developer

4

(2)

7

A

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

GLOBAL SUSTAINABLE DESIGN DEGREE
LISAA
2013
LICENCE DESIGN GLOBAL DURABLE
BTS VISUAL COMMUNICATION
LISAA
2010
BTS COMMUNICATION VISUELLE

Check out Guillaume's education

Art Director