Freelancer profile translated to English.
Back to original languageAbout Guillaume
Expert in digital strategy and web marketing, I have been working in the e-commerce sector for over 11 years. Resolutely focused on ROI, optimization, and innovative strategies, I know how to adapt to very varied situations.
I work on creating strategies and their operational implementation, alone or in a team.
For 10 years, I created and managed the E-commerce & Marketing team at SNT2 (studiosport.fr, ops-store.fr, dji-paris.com etc.) consisting of E-commerce project managers, content creators, web developers (front and back), and graphic designers.
I have had the opportunity to work on B2C and B2B e-commerce sites in the new technologies, imaging, leisure, luxury, and even craft sectors.
I can support you strategically or operationally on the following topics:
- Traffic acquisition: SEO, SEA, SMO, emailing, etc.
- Integration, management, and optimization of your site's tracking (from scratch or through a tag manager like Google Tag Manager), in order to report user behavior, events, and conversions in Google Analytics (GA4), Google Ads, or your Facebook pixel.
- Analysis of your performance and construction of dashboards through Google Looker Studio (formerly Data Studio) and Google BigQuery.
- Optimization of the user experience (UX) and interface (UI) of your website, whether it is e-commerce or not.
- Implementation of a complete digital strategy, adapted to your needs and constraints
- Lead acquisition strategy
- Growth hacking
- Creation of showcase websites
- Creation of e-commerce websites
I am available to discuss your needs and projects. Talk to you soon!
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Caen (up to 50km), Rouen (up to 100km), Paris (up to 100km), Amiens (up to 100km), Rennes (up to 100km)
Experience
- SNT2E-commerce DirectorE-COMMERCEJune 2012 - March 2023 (10 years and 9 months)Rouen, FranceAt the heart of a company specializing in the creation, management, and optimization of its own e-commerce sites, I develop the overall strategy for digital channels. I manage a team of 7 people working on a wide range of digital and web marketing activities: SEO, SEA, SMO, web project management, UX and UI optimization, e-merchandising...
- FreelanceWeb Marketing: SEO, SEA, Tracking, Project ManagementE-COMMERCENovember 2019 - Today (6 years and 8 months)Caen, France
Reviews
A
Aggie
Click Coiffure
Reviewed on 10/26/2023
I have already completed several projects with Guillaume and I am satisfied with this collaboration.
Mehdi
EYEPICK SAS
Reviewed on 9/27/2023
Excellent work, I recommend Guillaume without hesitation!
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Education
- Master of MarketingIAE of Caen2011
- Bachelor of Operations ManagementIAE of Caen2009