Freelancer profile translated to English.

Description

+ 15 years of experience in media in management positions and with multi-support brands.

Director of the VICE Media FR Advertising Agency (5 years), Ad Operations Manager at Myspace (3 years).

I am an expert and passionate about development, both in the design of the strategy and in its implementation.

I created the startup Plazzle in 2010 around influencers & new digital talents. I developed the commercial offer and the sales teams of VICE MEDIA (12 people and €5M turnover). I created the VICE Digital Network offer (40 sites marketed exclusively by VICE - 4 million UV’s including Time Out, A Nous Paris, Nova, Fubiz, Paulette Magazine, UFUNK …). I am currently working on creating the agency & media offer for the Food-Tech MoiChef.

I can help you with:

- Your media strategy

- Your content activation strategy (the right content on the right channels and addressed to the right target).

- Your editorial strategy and Brand Content.

- Your digital communication strategy & your brand positioning.

- Direct and manage your strategic projects.

- Develop your Business on the communication services axis.

My strengths:

- Confirmed experience in an international environment.

- MEDIA network very well established on young urban and CSP+ (MD & Sales Directors)

- Double Business & Communication expertise.

- Negotiation and implementation of strategic partnerships

At your disposal to exchange and collaborate,

Guillaume

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Lagardère-Active
Media Coordinator
PRESS AND MEDIA
January 2003 - January 2007 (4 years)
Paris, France
Contribution to the organization and management of the media planning department (9 people).
• Assistance in managing and monitoring budgets.
• Optimization of the efficiency of the planning tool.
Media Team management Traffic Management media planning
Myspace
Ad Ops Manager
SOCIAL NETWORKS
February 2007 - August 2009 (2 years and 6 months)
Paris, France
• Management of the sales support department (2 people).
• Revenue Management: optimization of filling and
sale prices,
• Management and optimization of advertising campaigns.
• monitoring of advertising hosting contracts.
• Marketing Régie: creation
Social networks Back-End Development Traffic Management account management Content marketing yield management Team management
Plazzle
CEO / CO-FOUNDER
CONSULTING AND AUDITS
September 2009 - September 2010 (1 year)
Paris, France
• Creation of Plazzle: communication agency dedicated to online video and digital influences.
• Referencing of Plazzle talents (Noob, Universal Music & EMI catalog, Rémi Gaillard...): +30 projects / +10M views
• Management of commercial relations with agencies and advertisers. budgets M6 mobile, Golden Grahams, Pathé....
Business development Content marketing Partnerships Communication strategy Social networks