Guillaume Fakir

Expert and passionate in creating E-commerce and Institutional websites, Natural and Paid Search Engine Optimization (SEO/SEM), Webmarketing, social networks, traffic management, and WebAnalytics.

My main areas of intervention are:

- Web Analytics: Implementation and optimization of audience tracking tools (Google Analytics, Xiti, Webtrend, Piwik, and Matomo) and determination of tagging plans based on website objectives.

- Configuration of tag management tools (Google Tag Manager and Matomo Tag Manager).

- Creation of E-commerce websites (Prestashop, Shopify, Woocommerce) and Institutional WordPress websites.

- Natural Search Engine Optimization (keyword strategy definition, site structure optimization, content optimization guidelines, SEO audits, etc.).

- AdWords / Display Strategy: Search engine advertising (SEA), management and steering of keyword purchase campaigns on Google AdWords.

- Social Ads Advertising Strategy: Facebook Ads, Linkedin Ads, Instagram Ads, etc. (campaign optimization, creation and launch of drive-to-store campaigns, retargeting, etc.).

- Affiliation, E-advertising (Display), Social Media Strategies, E-commerce.

As head of pedagogical engineering for Expertisme training, I also provide Qualiopi-certified professional training on behalf of the Expertisme Agency and also at Universities:

- Webmarketing Levers

- Natural Search Engine Optimization

- Introduction to Google AdWords

- Introduction to Web Analytics.

But also for professional audiences of all levels (introductory, advanced, and expert):

- Measure your audience with Google Analytics

- Measure your audience with Matomo Analytics

- Optimize your Natural Search Engine Optimization

- Community Management

- Social Ads: Boost your visibility with Facebook, Twitter, and LinkedIn Ads

- Employer Branding on the Internet and Social Networks